Copenhagen Fashion Week 9 - 12 August - to host live events

Denmark is recovering rapidly from the Covid-19 pandemic, allowing Copenhagen Fashion Week to host live events in August.

Copenhagen Fashion Week, to be held 9-12 August 2020, has announced a line-up of 34 brands from Denmark, Sweden, Norway, Finland, Germany, and the UK.  

"Planning the fashion week has without a doubt been different this time around, with many unknown factors playing a role. That's why we're thrilled that we're able to present the same high standard that Copenhagen Fashion Week is known for this season, and that the number of participating brands is broadly unchanged," states Cecilie Thorsmark, CEO, Copenhagen Fashion Week.

Ganni will be at Copenhagen Fashion Week.

Copenhagen Fashion Week will present a wide range of  brands, including from Denmark, Ganni, Stine Goya and Henrik Vibskov, while from Sweden will be brands such as Rodebjer, Hope and Whyred. Also participating will be brands such as Holzweiler from Norway, Marimekko from Finland; German brands Lala Berlin and Malaikaraiss, and Rixo from the UK.

In an era when nothing is the same as it was, Copenhagen Fashion Week will present a new hybrid format that mixes digital experiences with physical events.  The physical shows and presentations still remain a large part of the schedule with brands like Soulland and Mark Kenly Domino Tan staging physical events to be streamed digitally to secure exposure and reach. Many brands, like Baum und Pferdgarten and By Malene Birger, will present their universe entirely digitally, fostering new and innovative material to be showcased for the first time at Copenhagen Fashion Week. Ganni, among others, are preparing for a hybrid showcase format bridging physical and digital.

There will also be a physical hub in downtown Copenhagen that will serve as a gathering place and networking centre for the industry, providing a location for an extensive talk programme and industry as well as consumer events.

"We strongly believe in the importance of being able to meet face to face. Fashion week is inherently a physical event, which is why we're incredibly happy to be able to gather the industry at our new hub. Jointly with the two fashion fairs, CIFF and Revolver, we're creating an amazing fashion week that can help the fashion industry to move ahead," concludes Thorsmark.