ISPO Re.Start Days a live digital conference to take place June 30 and July 1

If anything the Covid-19 pandemic crisis has revealed to us, it is the necessity of exercise to maintain our general wellbeing although until recently many of us around the world have had to stay indoors during unprecedented lockdowns, and only on permitted circumstances were we allowed to venture outside for sport activities.

In a recent survey by the World Federation of the Sporting Goods Industry (WFSGI), it was found that while the pandemic has severely affected the sports industry, sport especially running and outdoor sports will continue to play a major role even after the pandemic. Among the greatest potential for development is in the area of walking, football and basketball, as well as cycling.

Thus trade events are vital for the sporting industry to showcase new products and technological developments that will meet the discerning demand of consumers, albeit most physical trade events for the past and coming months this year have been cancelled or postponed due to the virus crisis, including the OutDoor by ISPO 2020, the ISPO SDG Summit and the ISPO Digitize Summit.  So instead, organisers at Messe München are now focusing on staging the ISPO Re.Start Days - a digital live conference for the sports and outdoor industry due to take place on June 30 and July 1, 2020.

This is a special anniversary year for ISPO whose motto remains «50 years of tomorrow».

"Corona is changing the world, the rules are being rewritten" says Klaus Dittrich as reported in ISPO.com. The Chairman and CEO of Messe München says: "We will live up to our pioneering role even in these difficult times and are making a fresh start with the sports and outdoor industry. We'll turn the 'new normality' into the next '50 years of tomorrow'."

While the programme is being developed in close cooperation with industry associations such as the European Outdoor Group (EOG) and the Verband Deutscher Sportfachhandel (vds), the digital live conference is aimed at an international audience that goes beyond the sports and outdoor industry.

EOG President Mark Held explains: "Access to nature is important for the well-being of all people. Here we continue to see growing importance and a major role for the outdoor industry, but at the same time, we need to discuss the negative consequences of the crisis for society and the economy as a whole and rethink the challenges it poses. We can only do this together and we will be fully involved."

Tickets for the ISPO Re.Start Days will be on sale from June 8^th.  For more details, click HERE.