Second-hand clothing market sets to overtake the fast fashion movement

One of the reasons why I have problem de-cluttering my wardrobe is because I still love all my old clothes and accessories. (Marie Kondo, look away.)  Now take the cue from celebrities who are going for pre-owned clothing.  Leader of the pack is Kim Kardashian West who was photographed recently sporting vintage Azzedine Alaïa and Versus Versace.

Indeed various studies have shown that the second-hand clothing market is set to grow massively in the coming years, and will overtake the so-called "fast fashion" market.

Consumers are increasingly turning towards second-hand clothing, with conscientious buyers set to make pre-loved items a bigger market than so-called ‘fast fashion’ by 2029.  Photo supplied by BusinessWaste.co.uk.

Unless we have beloved relatives and ancestors who pass us their hand-me-downs, second-hand clothing outlets are where we can source desirable additions to feed our quest for something "near new" to wear.

According to a poll conducted this week by the waste management agency, BusinessWaste.co.uk, consumers are beginning to shake off their prejudices about wearing second hand clothing. While just 20% said they currently regularly buy second-hand clothes, some 90% said they could be influenced to start doing so by friends or family doing so first and 94% would follow celebrities who do so.

Interestingly, while both younger and older fashionistas were seemingly happy to shop second-hand – 80% of 16 – 21 year-olds and 91% of over-sixties, respectively – the overall percentage averaged at 45%, suggesting that there are cultural elements at play, according to Mark Hall, Communications Director of BusinessWaste.co.uk.

 “Older people are used to buying clothes that were made to last and passing hand-me-downs through families, which explains this age group’s willingness to buy second-hand. And, on the other end of the scale, young people are increasingly environmentally conscious, which could certainly influence their shopping decisions and cause them to turn away from fast fashion.  However, those in their thirties and forties are perhaps of a generation more used to consumerism, having grown up in the excessive 1980s – it’s certainly an interesting generational divide,” said Mark.

He added: “People are turning to second-hand clothing – not just out of financial necessity, but out of choice. There’s a huge opportunity here for retailers to improve their green credentials and tap into a growing number of consumers who would like to buy stylish clothing, but without the ethical concerns. Some well-known retailers already feature vintage or pre-loved selections in store and there’s clearly room for these to be more widely available – consumers still have the benefit of shopping curated lines of (second-hand) pieces in line with their preferred style, but without the environmental impact.”

The San-Francisco-based secondhand fashion marketplace ThredUp has also released similar findings in its 2019 Resale Report, saying the secondhand apparel market has been growing 21 times faster than retail apparel over the last three years and is on track to be larger than fast fashion by 2028.

“Resale offers the wardrobe-rotating fun of fast fashion without the guilt or waste. By driving preferences away from fast fashion towards higher quality clothes, reuse is a boon for our personal style and the planet.” says Elizabeth L. Cline, Author of the Conscious Closet.