Britons splash out £6 billion a year emulating celebrating lifestyles

Magazines and social media's report on celebrity styles and fashion because such news drive circulation sales and in turn, what a celebrity wears can have great influence on the way we shop in the UK.

David Beckham named as
British Fashion Council (BFC) 's
Ambassadorial President last year.
BFC photo.

According to a new report conducted by OnePoll for Zopa, British consumers love to emulate celebrity lifestyles to the tune of £6 billion a year, in the survey of 2,000 consumers.  Additionally a typical Briton spends £517 yearly making an attempt to emulate celebrities’ lifestyles.  While nearly a fifth admitted to purchasing merchandise within a fortnight after seeing a star wearing or using a merchandise, one in four adults stating that their spending habits have been influenced indirectly by celebrities.

The most influential female celebrity has been revealed as TV star Holly Willoughby, presenter on This Morning, whereas  David Beckham is deemed the most influential male celebrity.

Other influential female celebrities include Rihanna, Kate Middleton, the Kardashians, Kate Moss, Meghan Markle, Taylor Swift, Victoria Beckham and Emma Watson.

Male style-role models include actors Bradley Cooper and George Clooney followed by Cristiano Ronaldo, Kanye West, Ryan Gosling, David Gandy, Justin Bieber and Harry Styles.

The top items that celebrities inspire consumers to buy included gadgets and clothing, and products for the home.
Celebrities can also influence us on hairstyles, fragrances, merchandise, watches, make-up, footwear, luggage, jewellery and sunglasses.

The survey shows that women are more incliend than men to be swayed by a celebrity link, while 25 percent in comparison with 22 percent of males.  But men are more likely to be influenced to make more expensive purchases.