UK’s omni-channel fast-fashion brand – QUIZ - is launching QUIZMAN.com as a standalone ecommerce site to trial a capsule collection of fast-fashion menswear.
With the growing success of QUIZ’s occasion wear and dressy casual wear for women, QUIZ is launching its first ever capsule collection of menswear for men who want a transitional day-to-evening look.
The new capsule collection caters to the well-dressed man with a selection of items including shirts, blazers, denim, trousers and smart outfits to complement any occasion, according to the company's executives.
Sheraz Ramzan, Chief Commercial Officer at QUIZ added: “The QUIZ brand is increasingly recognised as a leading omni-channel destination for the latest looks at fantastic value prices. As the brand grows in awareness, we are exploring extending our offer to fashion conscious men with the exciting launch of this capsule collection aimed at men who want a tailored look for any occasion, whether that’s an important work meeting, a day at the races, a party or a night out. We look forward to seeing the reaction to this exciting trial.”
To support the launch of the menswear capsule collection there will be dedicated social channels where fashion savvy men can get their style inspiration and receive regular updates on the latest looks.
The collection has been overseen by QUIZMAN buyer Harry Butt, former buyer for menswear chain, Slaters.
The collection will be available online via QUIZMAN.com.
No comments:
Post a Comment