Monday 28 May 2018

Kodak & Lulu Guinness launch bag with a vintage streak

Though mini in size, this bag (measuring H 18 cm x W 13 cm x D 4 cm) with a retro rainbow face is a collaboration between two iconic brands: Kodak & Lulu Guinness.
Photos above and below: the Kodak X Lulu Guinness bag was a hit at the Summer of Love launch party in London. All photos: Courtesy of Lulu Guinness

While it will hold a compact camera as well as make up items and other daily essentials, it can be worn cross body or around your neck through the interchanging straps - perfect for summer festivals.
Made in black cotton, the colours and design of the webbed rainbow strap and rainbow lip are inspired by vintage Kodak film packaging. The archive Kodak emblem is discreetly positioned as hypnotic eyes.  It also features silver hardware, with a blue plastic coated zip for security.

According to the designer, photography played a key role in Lulu Guinness’ life from her late teens and has continued to influence many of her designs over the past 30 years. Lulu first came up with a camera themed collection for Spring Summer 2012. A collection close to her heart and a commercial success. When the opportunity to collaborate with Kodak came along it seemed the perfect fit to revisit Lulu’s longstanding captivation.

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