UK fashion brands: boohoo and boohooMAN have collectively created a sportswear influenced capsule, amplifying the 2018 global Pepsi #LOVEITLIVEIT campaign to celebrate one of the world’s most beautiful games – football. The British brands have worked together to create a trend-led, innovative capsule collection intersecting and celebrating art and sport.
The collection, available in women’s sizes 6 – 16 and men’s sizes S – XL, is made up of matching track sets, loungewear and sports tops, targeting consumers who are as equally interested in fashion as they are sports. The featured designs are inspired by the artwork submitted by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign -- Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur.
Whether you like football or not, the final look of the collection surely will appeal to fashionistas for its bold silhouette and strong colours. The complete Pepsi “Art of Football” Capsule Collection is now available globally for purchase on boohooMAN.com.
Samir Kamani, CEO, boohooMAN commented: ‘‘I am proud to say that on behalf of both brands, we are extremely excited to be working with a globally recognized brand like Pepsi, on such a large scale. This is a huge moment for us’’.
Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, PepsiCo commented: “Football is the world’s game – and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories.”
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