UNIQLO X JW ANDERSON - SS2018 collection inspired by the English Beach culture

The English Channel - Photo © Lucia Carpio

The English summer may be unpredictable but to many of us in the UK it is a glorious time of the year when we will find any excuse to head out to the beach.   And one of our favourite beaches very accessible from London is in the southern coast on the English Channel. 

Brighton Beach is inspirational for many creative souls including London-based fashion brand JW ANDERSON which is launching a new Spring Summer 2018 men and women’s collection at UNIQLO, the Japanese global apparel retailer that has a strong following in the UK market and around the world.

Uniqlo announced that the new UNIQLO X JW ANDERSON collection will launch at UNIQLO stores* and UNIQLO.com in 19 countries and regions from Friday, April 20**.

Uniqlo photos.

The line highlights designer JW Anderson’s unique take on the Brighton culture. Complementing the unisex designs that are basic to the range are items enabling casual mixing and layering for an array of styling alternatives. The collection highlights the enjoyment of LifeWear fashions for everyone, regardless of age or gender, according to Uniqlo.

Commenting on the launch of the 2018 Spring/Summer line, Jonathan Anderson, founder of JW ANDERSON, said  celebrates the 1950s heydays of Brighton.

“In the 2nd collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on the Brighton beach. Something which is very lightweight, very airy, with a lot of linen, and cotton that has a 1950’s sub-cultural movement. With a little bit of ease and something which is quintessential.” He added, “As a UNIQLO customer, I know exactly the quality that the brand gives to its products. I am very proud of the level of execution and the attention to details that we delivered on this new Spring/Summer collection.”

Commented Yuki Katsuta, Group Senior Vice President of Fast Retailing and Head of UNIQLO Global Research and Design, “As befitting its dedication to ‘Simple made better’, UNIQLO’s mission with LifeWear is to create apparel that embodies simplicity, quality and longevity and is always stylish.

Uniqlo is known for its wide range of functional designs and designer collaborations, fusing quality fabrics with fabulous fit.  This week, Japan’s Fast Retailing Co, owner of clothing chain Uniqlo, posted a 35 percent rise in second-quarter operating profit and upgraded its full year forecast by 13 percent as its international sales continue to drive growth.

*Availability for collection items may vary. **Launch dates will differ in some markets.