Bottletop London store marries industrial design with contemporary art

The interiors of British ethical fashion brand, Bottletop’s store at 84 Regent Street, London is a unique project that showcases recycling to the hilt, marrying industrial design with contemporary art, just like its desirable range of bags and accessories.

The Bottletop store is claimed to be the “world’s first zero-waste retail space”
and is a “synthesis between the hand-made and the most high-tech.” 

Projected through its unique environment of a retail concept that speaks to the heart of its values, collection, story and core materials – raw metal and certified Amazon zero deforestation leather, visitors to the Bottletop store are able to experience the sustainable concept of materials while shopping the collections and learning about the mission of the brand.

Bottletop co-founders Cameron Saul and Oliver Wayman’s vision was realised by working with London architects Krause Architects and Ai Build, with the use of 3D print to decorate the store’s wall using upcycled plastic bottles gathered from the streets of Delhi in India, as well as some 2,700 cans individually treated and suspended overhead  to form a metal canopy embedded in to a 3D printed lattice structure, which is a play on the concept of negative space, inspired by the British contemporary artist Rachel Whiteread.

Even the shelving has been wrapped in certified zero deforestation leather from Sao Matheus Farm in Alto Floresta, while consoles were wrapped in re-purposed sheet aluminium.  the space is completed by flooring made from upcycled rubber tyres, a bespoke in-store scent from perfumer Timothy Han, and a series of bespoke playlists from record producer Mario C, the name behind Beastie Boys and Bjork recordings.

Photos © Lucia Carpio