HanesBrands and US National Park Foundation launch exclusive apparel range

The magnificent landscape of YellowStone Park, USA with the Rockies in the background.  Photo © Lucia Carpio 

The national parks and landmark destinations of America are well-known the world over for their great beauty and regal scale.

Awe-inspiring grizzly bears and wildlife are major attractions one
can spot in US National Parks. Photo © Lucia Carpio

Having visited many of them, I am pleased to learn HanesBrands - best known for everyday basic innerwear and activewear apparel – along with the US’s own National Park Foundation (NPF) @GoParks is launching an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures, just in time to celebrate the country’s National Park Week.



Look for the Hanes short-sleeve T-shirts, which feature Golden Gate, Rocky Mountain, Zion and Sequoia national parks, the “Pack it In, Pack it Out” message and, for the first time ever on product, a licensed logo from the National Park Service.   The logo, unveiled in 2014 as an expansion of the National Park Service brand family, complements the iconic Arrowhead that continues to serve as the official insignia of the National Park Service.

“Wear your love of parks on your sleeve with apparel that gives back to our national treasures in a huge way,” said National Park Foundation President Will Shafroth.

HanesBrands is the first National Park Foundation partner to launch product incorporating this licensed logo as part of the Find Your Park/Encuentra Tu Parque movement to help raise awareness about America’s national parks.

The inaugural designs - first-of-its-kind apparel collection are initially available online at hanes.com/nationalparks.

The licensed collection is a component of a five-year partnership between HanesBrands and the National Park Foundation – the official nonprofit partner of the National Park Service – that will generate US$4 million for NPF.

“As the official apparel of the National Park Foundation, HanesBrands is focused on greatly expanding the distribution of NPF-affiliated apparel, raising the profile of the foundation, increasing revenue for the foundation, and using our consumer-leading brands and significant graphic apparel capabilities to create beautiful clothing worthy of the grandeur of our national parks,” said John Marsh, group president of global activewear for HanesBrands.

HanesBrands also intends to market officially licensed T-shirts, fleece sweatshirts and bottoms, socks, hats and other innerwear and activewear clothing under its other leading brands, including Champion, Alternative and Gear for Sports.  Officially licensed apparel will be available in all consumer retail channels, including mass merchants, mid-tier and department stores, along with the Hanes online store and retailer selling websites.

Additionally, HanesBrands will be a preferred supplier of licensed NPF and NPS apparel for the official Find Your Park store.  Royalty income generated by HanesBrands will benefit the National Park Foundation’s Centennial Campaign for America’s National Parks.