The January 2018 edition of the WHITE MAN & WOMAN fashion trade fair, staged from 13th January to 15th January 2018, in Milan’s Tortona Fashion District, was deemed a great success.
Under the banner of quality, the inventive displays projecting an open, creative atmosphere, along with new showroom concepts for the eclectic mix of new fashion forward brands - considered unique hallmark of WHITE - had attracted trade visitors from around the world.
The organisers concluded that international buyers' attendance had grown by 3% growth. The largest group of buyers had come from Japan, Korea, UK, Germany and France respectively. Visitors from Canada and the United States were also prominently felt. However attendance from its own Italian market registered a slight drop compared to last January.
Massimiliano Bizzi, Founder of WHITE, said he was pleased
with the results and this season's success had been brought about by focusing on the
womenswear pre-collections at the trade-fair and with strong connection with
the showrooms. Furthermore, he also said
the teaser event WHITE STREET MARKET has opened up new prospects.
Come June 2018, the next edition will see the first B2C and B2B sportswear & streetwear trade event, and will, for the first time, gather together buyers from across the globe, in Milan who will also be attending Milano Fashion Week, as well as end-users or consumers.
Photos: WHITE/Getty Images
Come June 2018, the next edition will see the first B2C and B2B sportswear & streetwear trade event, and will, for the first time, gather together buyers from across the globe, in Milan who will also be attending Milano Fashion Week, as well as end-users or consumers.
Photos: WHITE/Getty Images
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