At Milan Men’s Fashion Week for the Autumn/Winter 2018-19
season, it was an opportune time for a collection of clothing and accessories from
the super sports car brand Lamborghini to be presented to the gathering of VIPs
from fashion, luxury and lifestyle media.
On January 14th, over a cocktail reception held
at a great space on via Tortona 32, Lamborghini presented its Collezione
fall-winter 2018-19 along with its Super SUV Urus range.
Ever since the debut of the Urus concept at a Beijing show in 2012, the world has been coming to terms with the prospect of a Lamborghini SUV, wrote Charlie Turner of TopGear recently. So this is five years and a £170m investment in the Sant’Agata facility later.
The clothing and accessories were on display, under the
title of Authentic Living Riva 1920, and an opportunity to have a close-up view also of the Lamborghini Countach 25° Anniversario,
Aventador S and Huracán Performante super sports cars.
The focus of the Collezione clothing range for autumn-winter
2018-19 is to present an anthology of essential wardrobe items for the
Lamborghini man: a parka, the event parka, the supercar jacket, the wool-tech
blazer, the wool jacket, the field jacket, the soft shell jacket, the techno sweatshirts
and the leather touch screen gloves.
It is characterized by the Tailor Tech items, very high
quality pieces with high level performance and 24/7 functionality, thanks to similar
cutting edge approach to innovative technologies.
The three lines of the Collezione – Informal Luxury, Casual
and Pilota Ufficiale – is completed by the Special Editions, the new co-branded
special editions dedicated to the Super SUV Urus model, in collaboration with
Enzo Bonafè, Hettabretz and Tecknomonster: a unique total look for all
occasions, from business to weekend travel.
What more does the modern man want if he's got the super car and the suave clothes?
Lamborghini has
also announced a new male cosmetics range, Men’s Code, the result of a
partnership with Swiss Prestige Cosmetics which is deemed to share a common
commitment to research and excellence.
Meanwhile partnerships with Intertrade Group for the
fragrances L and with Mizuno for the running shoes will also continues.
Photo Credit: Stefania M. D'Alessandro for Lamborghini/2018 Getty Images
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