Fresh talent alongside global brands on show at 100% Design in London

The unique quality of the 100% Design show, which returns during London Design Festival for its 23rd edition at Kensington Olympia, 20-23 September, lies in  its cross-sector appeal to design professionals, with five distinct sections: Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands.

The show is instrumental in fostering relationships between some of the world’s biggest architects, designers, specifiers, retailers and developers.

Italian lighting company Studio Italia Design will launch three new collections at this year's 100% Desing show - Sugegasa, Nautilus and Random which features an unconventional design of modular, melted-blown pendants that mimic the shape and form of soap bubbles.   Information and photo from 100% Design.

With over 600 exhibitors launching hundreds of new products, last year’s event was attended by more than 27,000 visitors with delegate spending power unmatched in the UK, reaching a combined £3.9 billion.

Interiors is the longest running section at 100% Design, presenting prestigious international brands with products ranging from furniture and lighting to fabrics and accessories.

Mid-century and art deco-inspired designs are prominent in this section this year, with brands such as Mambo Unlimited, Due and Mullan Lighting, who will launch a new range of lights for hotels at the show.

Upholstery, furniture and lighting brand Bow and Arrow will launch Olinda, a new collection of armchairs, sofas and furniture. Contract furniture supplier Andy Thornton Ltd will launch new workstations, hospitality furniture and decorative lighting, while there are new furniture and lighting products from UK studio Woodlikes.

A dedicated platform for the freshest new ideas, Emerging Brands reflects 100% Design’s original ethos of launching new talent, having been the launchpad for stalwarts such as Ella Doran, Tom Dixon and Barber Osgerby.

One of the emerging brands to show at 100% Design is Edinburgh-based designer Mairi Helena who specialises in high-end luxury home accessories for interiors and fashion whose novel designs are created using influences from her photographic portfolio of Scotland.   Photo and information from 100% Design

Joining the section this year is Odddot, who will launch new furniture and lighting products at 100% Design. They are joined by London florist and plant shop Grace & Thorn Ltd who also feature for the first time.

TMI Laura Itkonen will launch several new wall art products, while British lifestyle brand Elizabeth James returns to launch new coasters and placemats to mark the company’s second appearance at 100% Design.

Other exhibitors in Emerging Brands include mirror manufacturer Alguacil & Perkoff Ltd, furniture designers Thirty Line Design, lighting company Mash.T Design Studio, upholstery brand Citradi and interior print designer Mairi Helena.

100% Design’s Workplace section is the only one of its kind in the UK, according to organisers. With a marketplace growing globally, the section spotlights the innovative work being done by companies around the world to improve both productivity and the experience of the workplace itself. The range of commercial design on show includes desking, seating, electronic innovations, acoustic panels, storage systems, lighting and flooring.

Office furniture is responding to demands of more sociable and collaborative work environments, evident in the showcases of British brand Protocol and French furniture company Alki. The introduction of soft shapes and vibrant colours reflects the increasingly acknowledged link between comfort and productivity.

Also furniture giant Kinnarps will be on trend and will launch three new chairs by their brands Materia, Skandiform and NC. All of them are designed by Karim Rashid and new to the UK.