It all started when the founder Henry Hales, noticed excess materials let out on the streets whilst walking down Jermyn St. - the London street famous for sartorial flare.
He soon decided he could use this surplus fabric to make boxers. From this sustainable approach, the once only boxer brand is now offering collections ranging from casual to formal wear as well as various accessories.
Now, SIR PLUS sources from the UK and Europe, buying the finest surplus fabrics to make their products.
The key pieces include the Nehru Waistcoats and Jackets, featuring the distinctive mandarin collar inspired by the Indian Prime Minister Jawaharlal Nehru. The outerwear assortment is a selection of different jackets, from the utility, workman, and cotton gilet, which is a sleeveless spin on the classic bomber.
The formal wear collection, perfect for Royal Ascot and weddings, features both double and single-breasted waistcoats that come in an array of colours, some having the options of a piping finish. The new pale blue & pink waistcoats have become the most popular this season, due to customer demand, says the brand. To finish, SIR PLUS offers a range of formal trousers available in both a herringbone and a pinstripe design.
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