Arthur Avellano introduces his Spring/Summer 2018 menswear collection in latex and leather plus a hose of materials to convey a message of insolence.
This was Arthur Avellan's first fashion show during Paris Fashion Week. Entitled Chute Libre, Arthur is inspired by films of Joël Schumacher (who commands a cult following,) "telling the story of a man who is
disconnected from the pretense of modern society, fascinated by the inherent slippage of the pressure of the social mask which muzzles our impulses".
Similarly, Arthur puts into perspective the subjects associated with fetishism:
latex, leather, spandex and transposes them into modern menswear featuring basics pieces based on sportswear as well as tailoring.
The 25-year-old Paris-based designer says he wants to bring his unique take on men's dressing, riding on the margins of the androgynous movement, applying a certain elegance to menswear.
It is in his use of latex that is inspiring.
In collaboration with specialized laboratories, Arthur injects originality into his brand thanks to an innovative textile research by developing a unique material, a hybrid latex with properties close to leather in look and texture, its drape and its unique reflection. While using latex as if it is leather, he also combines it with neoprene for a "sensorial" look.
In 2015, his graduate collection the FEAST OF TRIMALCHIO attracted wide acclaim and was awarded Best graduate collection at the Who's Next trade fair.
Artthur Avellano has also been invited to participate in fashion weeks in New York, Milan and Vietnam. In 2016 Arthur created his workshop, launched his eponymous brand and collaborated
with other labels, among them Neith Nyer.
All images from Autrement PR
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