Monday 5 June 2017

Tom Dixon opens flagship shop in Hong Kong

The historic Hollywood Road in Hong Kong's trendy Soho where antique shops have traded high quality Chinese antiques for more than a hundred years - is now also the new retail home of the iconic British product design brand Tom Dixon, which opened its first standalone shop in South East Asia this week.

The duplex store takes a prime location on the island close to the dynamic city's business and commercial Central district, and houses the brand’s latest furniture, lighting designs and home accessories.

“With an acceleration of interest for our work in this region, 52 Hollywood Road emerges as the new epicentre of our latest expansion in Asia. The two-storey showroom showcases a curated collection of our core products where charred timber cladding and grey marble fixtures complement the concrete floor and walls, and serve as a fitting backdrop to our metallic tones of copper, brass and chrome,”   according to the designer Tom Dixon.

The ground floor of the Tom Dixon flagship offers a veritable Aladdin’s cave of home accessories. From bold table-top architecture to the scent of London itself, the copper cave houses a cabinet of Tom Dixon curiosities. Designed to engage and encourage interaction, shoppers are also invited to explore the versatility of the collections through a plug and play lighting track and the designers tool box engineered to demonstrate finishes, colour and fabric options.

The café, operated by Nodi, offers a selection of artisanal coffee, small snacks and the perfect meeting place for Hong Kong's affluent set and design enthusiasts to slow down and soak in the latest ideas in furniture, accessories and lighting.

Tom concluded: “As our second monobrand in the eastern hemisphere, 52 Hollywood Road is the launch pad for many extraordinary adventures in Asia.”

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