Thursday, 4 May 2017

Calling all Star Wars fans.

Star Wars™ | Po-Zu co-branded footwear launches pre-orders on Star Wars Day.
© Lucia Carpio 2017
Star Wars fans can now pre-order the official Star Wars | Po-Zu footwear collection inspired by some of the films’ lead characters (under license with Lucasfilm/Disney) on the Pu-Zu website.

Following a highly successful pre-launch at Star Wars Celebration in Orlando, USA last month, Po-Zu are offering seven styles of boots to international audiences prior to delivery in August 2017.
© Lucia Carpio 2017
© Lucia Carpio 2017
Sven Segal, Founder and Creative Director of Po-Zu* says: “We built the range to be a collectible but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues. What was really great about the Orlando show is the craftsmanship and quality were widely praised – our history of working in partnership with our suppliers has helped us to bring our ethics into this range we love.”








Rey Boot.

The Rey boot, which features wool tweed, natural cork, natural latex and the signature Po-Zu Foot-Mattress™, has been authentically designed and crafted to closely resemble the boots worn in the film by Daisy Ridley.

Rey cosplayer Jenny Briggs says: “These boots are the most comfortable I have ever worn and I love that they complete my outfit so perfectly, they are just like the shoes worn in the film.”








Finn Boot in White.

Other main characters’ boots include Finn (as shown here in white), Poe, Stormtrooper and Chewie, while other more general themed pieces include highly versatile vegan sneakers made with organic cotton and emblazoned with the Rebel Alliance and BB-8 symbols.


© Lucia Carpio 2017

The co-branded collection has already received international interest from the press and has been featured in publications and fanzines, such as Jedi News, Footwear Today, the Guardian and Comicbook.com.

The collection covering 6 styles for women, 5 styles for men and 5 styles for children are ready for pre-order on the Po-Zu website.

*London-based sustainable footwear brand Po-Zu was launched in 2006, and currently ranked as the UK’s Number 1 Ethical Shoe Brand by The Ethical Company Organisation.  The word Po-Zu stems from the Japanese ポーズ, meaning ‘to pause’.

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