Did you shop from the comfort of your home or you opted to physically visit the stores?
According to specialists' reports, physical retail traffic referred to as footfall was surprisingly strong while online sales did not grow as much as expected.
Footfall tracking specialist Springboard reported that overall footfall rose 2% on Black Friday (25th November) but fell 0.8% on Saturday. While high streets and retail parks' traffic were up, shopping malls turned in the worst performance.
Springboard also quoted data from PCA Predict that online transactions rose only 6.7% on Friday and 1.8% on Saturday, defying preditions of 25% increase.
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