Brands use Xmas season to better connect with customers

Throughout this festive shopping period, businesses need to deliver a marketing strategy which delivers a personalised brand experience, according to Massimo Fubini CEO and founder of Contactlab (1) .

He said brands can build effective and profitable seasonal campaigns which showcase the brands' reputation and simplify the shopping experience.

Massimo comments: “Brands prepare for Christmas, well before the consumer. To get a head start, marketers need to position their brand’s presence well in advance of the shopping season. Brands need a comprehensive omni-channel and personalised strategy to win the hearts of customers. Digital marketing channels add another layer of emotion to campaigns which helps to deepen their customer relationship.”

Massimo continues: “For brands the festive season gives them with the opportunity to better connect with customers. By integrating the insights gathered by consumer shopping behaviour into brands’ marketing strategies, retailers are able to drive customers to convert their activity into sales. Brands are under immense pressure to stand out against their competitors and so capturing shopper’s attention is key to driving significant revenue.”

(1) Contactlab is a digital engagement solution partner combining its owned enabling PaaS technology with industry focused expertise. Contactlab enables brands to plan, build and monitor effective digital contact plans to drive growth. Brands can use Contactlab solutions to build personalized and cross-channel digital messages, shaped around people behaviors and product lifecycle to expand and deepen the retail experience.