According to a report from the Boston Consulting Group,
Paris is set to overtake Hong Kong and Tokyo as the favourite destination for
Chinese consumers looking for monogrammed luxury goods, as reported in
FashionMag.com.
 |
| Based on a survey of 1,000 Chinese affluent consumers, Paris was named as the city they expected to make a luxury purchase in the next 12 months, followed by Hong Kong and Tokyo. |
Traditionally due to its proximity, Hong Kong was the first
choice, but with the weakening Euro and increased ease of travel, more Chinese
consumers are aiming to travel to Europe with the French capital being their
first choice.
 |
| Louis Vuitton monogrammed luxury goods showcased at the brand's Series 3 exhibition in London in 2015. Photos: Lucia Carpio |
According to the report, nearly one in four Chinese
respondents said they buy luxury goods abroad because they can find better
selections.
One in three said they believe it's important to buy goods
in the country where they're made. The same ratio of respondents said the
shopping experience abroad is superior to the experience at home.
According to the report, consumer spending among the Chinese
rose from €70 billion in 2012 to €100 billion in 2015, while only €23 billion
was spent domestically in boutiques in China last year. Outside of China, the most money was spent at luxury boutiques
in Europe (€35 billion) followed by the US (€14 billion).
The following list shows where wealthy Chinese consumers
bought their luxury goods in 2015:
Europe: €35 billion
US: €14 billion
Hong Kong: €13 billion
Russia and the Middle East: €13 billion
Macau: 2 billion
No comments:
Post a Comment