Fashion Revolution urges global brands to do more on transparency in new research

Levi Strauss & Co, H&M, Inditex (the mother company of Zara, Pull & Bear, Bershka, etc.), Adidas and Primark are the most transparent global fashion companies, according to a survey that produces an index on the level of transparency practised by fashion companies.

At the other end of the spectrum, Chanel, followed by Forever 21, Claire’s Accessories, Hermes, Louis Vuitton and Prada are among the least transparent.  

The UK-based Fashion Revolution, a charity committed to raising awareness of the true cost of fashion, launched its first edition of the Fashion Transparency Index today to mark the start of Fashion Revolution Week (18 April – 24 April), and global fashion brands are urged to do more on transparency, meaning they have to reveal who makes their clothes – from who stitches them right through to who dyed the fabric and who farmed the cotton.

Three years ago on 24th April, 1,134 people were killed in the Rana Plaza garment factory collapse in Bangladesh. The factories operating in that building made clothes for over a dozen well-known international fashion brands. It took weeks for some companies to determine whether they had relationships with those factories, despite their clothing labels being found in the rubble.

More transparency equals greater consumer and regulatory accountability in the supply chain. As a result, to track the fashion industry’s problem in this area and progress over time, Fashion Revolution and Ethical Consumer have partnered to publish the first edition of their Fashion Transparency Index which includes 40 of the biggest global fashion brands and ranks companies according to the level of transparency in their supply chain.

The average score for the 40 brands surveyed is 42% out of 100, with Levi Strauss & Co coming top of the class with 77%. Chanel meanwhile came bottom with just 10%, closely followed by Forever 21, Claire’s Accessories, Hermes, Louis Vuitton and Prada, sending a strong signal that luxury brands in particular have much more work to do.

Carry Somers, Co-Founder of Fashion Revolution said: “Lack of transparency costs lives. It is impossible for companies to make sure human rights are respected and that environmental practices are sound without knowing where their products are made, who is making them and under what conditions. When companies are working in a transparent way, this also implies openness, communication and accountability across the supply chain and with the public”.

The research reveals that: ·         Most companies have publicly available policies on environmental and labour standards but there is a notable absence of long-term thinking in their sustainability strategies, or at least that they are sharing publicly;·         40% of companies do not appear to have a system in place to monitor compliance with labour standards, and to continually improve standards, with responsibility at the executive board level;·         Only 5 of the companies (Adidas, H&M, Levi Strauss & Co and Nike, which includes Converse) publish a list of all or the vast majority of their Cut-Make-Trim suppliers;·         60% of companies surveyed appear to be tracking their first-tier CMT suppliers but are not publishing this information publicly;·         Only two companies (Adidas and H&M) publish details of their second-tier suppliers (fabric and yarn mills and/or subcontractors);·         28% of companies do not communicate about monitoring difficult issues in the supply chain (eg. improving conditions for homeworkers, eliminating forced labour, or eradicating Sumangali practices, a form of child labour)·         Only 11 companies show evidence of working with trade unions, civil society or NGOs on the ground in supplier countries to improve working conditions, and H&M, Inditex, Levi Strauss & Co, Primark and PVH appear to be involved in the most multi-stakeholder initiatives;·         Half of the companies surveyed appear to have nothing in place to monitor where raw materials come from, or at least do no share this information publicly;·         20% of companies do not disclose how they work with non-compliant factories in order to improve conditions – Levi Strauss publishes the most information about their corrective action plans.

A team of researchers selected the fashion brands based on annual turnover.  Brands were assessed both via a questionnaire and by information they made publicly available.

Bryony Moore, lead researcher and Ethical Consumer Research Associate said: “The results show that while some companies are making reasonable efforts to make their supply chains more transparent, there are a large number of companies who fall far short and are still seemingly operating with little knowledge and control of their supply chain. Some companies have nothing more than a Code of Conduct.”

While the first edition of the Fashion Transparency Index only contains 40 companies, Fashion Revolution will be asking that members of the public contact their favourite brands to encourage them to opt in to the Index. They aim to include 100 brands in 2017. This invitation is open to all fashion brands and retailers worldwide with at least £36 million annual turnover, who will be encouraged to publish more about their policies, practices, products and the people making their clothes – answering the question #whomademyclothes.