Sunday 12 October 2014

Hong Kong's Cashmere World - window on luxury fashion and fibres. Next event October 7 - 9 2015.

The third annual Cashmere World trade fair and Forum held in Asia’s fashion hub of Hong Kong concluded on 27 September and was deemed a success by organisers at UBM Asia and China Chamber of Commerce of Foodstuffs and Native Produce (CFNA).
The fair was held along side FASHION ACCESS, also organised by UBM Asia.

Among the international exhibitors at Cashmere World (representing Afghanistan, China, Mongolia, India and Indonesia) Indian and Chinese exhibitors were particularly satisfied with the exposure the fair had provided for them and their wide range of products.

Mr Tarrlochan Singh, Proprietor of Geetanjali International from New Delhi stated, “We made contacts from Mongolia and Italy and have developed clients from past shows.  Cashmere World is a business platform and allows the customers to get to know us – and us to know them.”
Another New Delhi exhibitor Parminar Singh, General Manager of Old Village Overseas noted, “We will return to Cashmere World next year and also we want to exhibit at Fashion Access in March 2015.”  Old Vilage displayed a wide range of cashmere and blended fashion scarves including some 200 designs, and had received visitors from Chile, Spain and Canada, 
Inna Lee, Sales Manager of Viction (Inner Mongolia) Cashmere Co., Ltd from Northern China, a returning exhibitor, said, “We are satisfied with the fair as it is a dedicated business platform for selling our products internationally”.
Katherine Jin, Business Executive of Ningxia St. Edelweiss Cashmere Products Co. Ltd., also from Inner Mongolia commented, “Hong Kong is an excellent place to meet our international customers as Cashmere World is a focused business platform. We offer contract manufacturing of all types such as cashmere accessories – gloves, hats, scarves, shawls, etc.”
Also pleased with the show was Batsalkhan Gankhuyog, Manager of Export Sales Department from Goyo LLC in Ulan Bator, Mongolia, who added, “We offer OEM and have received buyers mainly from Europe who require contract manufacturing.”
Present for the first time at Cashmere World was the Thailand Textile Institute which was promoting a unique project funded by the Thai Royal Family with an objective of reinvigorating the Thai silk industry by combing cashmere imported from Mongolia with Thai silk to create exclusively designed and luxury garments.

The Director of the Technology Department, Dr. Chanchai Sirikasemlert (pictured above speaking at the Forum) noted that most of the promotion to-date for this project has been carried out within Thailand and that Cashmere World was the only international business platform where it had been presented.

As the Moderator of the Cashmere World Forum, Alessandra Cocchi, had stated, “Cashmere World Forum is a window on to the latest information about the industry”.
Taking into account the wide range of styles, quality, designs and services offered by the trade fair participants, the Cashmere World trade fair was also to be considered a window on fashion products made in cashmere and other fine fibres.  

Perrine Ardouin, Event Director, said there was a steady but not overwhelming flow of international buyers who kept exhibitors on their toes and more importantly, it was the professional quality of the buyers that lent even more credibility to this already well-established event at the Hong Kong Convention & Exhibition Centre (HKCEC).
It is the dedicated and exclusive nature of Cashmere World that attracts buyers and designers. For example – buyer Vivian Chang of Crush Collection based in Shanghai came to Cashmere World “looking for design and colours for the upcoming season as well as seeking a supplier so as to manufacture her designer garments.”
For participants more interested in the scientific and technical aspects of the cashmere industry a full report will soon be published on the Cashmere World Forum website. 

The next edition of Cashmere World will be held from 7- 9 October 2015 at the same venue, accompanied by the Cashmere World Forum.

For fair details, please contact:
Ms. Perrine Ardouin, Event Director
Email: perrine.ardouin@ubm.com

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