Tuesday 28 October 2014

Chloë Haywood launches SS2015 collection for eco-chic millinery brand HATASTIC!

Talented millinery designer Chloë Haywood, founder of HATASTIC!has launched her new collection - IN THE SHADES for Spring Summer 2015.

While the modern designs have a vintage look, they have been made using only Eco-materials such as Fair Trade hand dyed Panama straw, as well as up-cycled elements such as plastic rescued from landfill and laser cut into unique designs and a silky soft polyester Newlife™ yarn made from 100% recycled plastic bottles. 

Designer Chloë Haywood and founder of Hatastic said she has always had the desire to rejuvenate and transform the old, unused and unloved, into something strangely beautiful, and this is essentially the ethic of Hatastic!  She says her pieces are ‘Elegant, witty and timeless – everything a hat and a woman should be."

There are designs that also feature hand-cut sequins of different sizes.  And as always all designs are handmade in the UK.

"I'm so enthused with all the new and wonderful ways of upcycling and plus other types of sustainable fabrics and materials - it's so inspiring."
With collections shown at Milan and London Fashion Weeks, and designs featured in leading glossies such as Vogue, Elle as well as in The Times and The Wedding Magazine, this ethical label has come a long way since it started as a hobby in 2009. 
Chloë solely designs and creates in her workshop at the end of her garden in Surrey and is proud to be a Member 500 of The Ethical Fashion Forum.
To see the making of the new photo shoot watch the Hatastic video, click HERE.

Hatastic! Achievements
2013 Shortlisted as Maker for Triumph UK
2012 Hatty Award Winner
2012 Ethical Fashion Fellowship 500 Member
2011 Finalist of Keep it Under Your Hat Competition

2011 Nominated Accessory Designer of the Year

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