The latest edition of the 100% Design trade fair for interior design and lifestyle products held at Earls Court in London attracted more than 28,000 visitors this September, according to new owners Media Ten, which acquired the show in 2011 and has since increased the total footfall of the fair by 36%.
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| Entrance to 100% Design, based on the kaleidoscope design theme. |
The 20th edition of 100% Design was held over four days (17-20 September 2014), showcasing a wide range of design products and global design brands from 450 exhibitors.
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| A specially commissioned glass chandelier, Ice, made by leading designer and manufacturer of bespoke light fittings Lasvit in conjunction with architect Daniel Libeskind. |
Overall, while the 2014 show was attended by over 19,000 architects and interior designers, representing 70% of the total number of visitors, it was a show not to be missed by all involved with designs, be it product, space, display, stage, merchandising or fashion. The show was most attended by UK visitors (81%), followed by those from Europe (13%) and the rest of the world (6%). Furthermore, only 9,000 visitors attended other design events during this year’s London Design Festival.
The show organisers are now looking ahead to moving the event to the new venue Olympia London in 2015. Set within the iconic Grand Hall at Olympia, the UK's largest design exhibition will have a brand new layout, providing a unique launch platform for over 2,000 products. The new destination in West London is within a stone’s throw of the newly located Design Museum from 2016.
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| Foam Dome |
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| Seminar area marked by giant inflated and rotating sculptures. |
A post-show survey (1,600 samples), conducted by 100% Design, also highlighted the following key findings:
88% agreed that attending 100% Design is important to their businesses;
60% organised business meetings at the show;
48% attended the show for the first time;
76% said the show was good to excellent;
77% said they would return again in 2015.
Show Director William Knight comments, “100% Design 2014 was a great success for us; overall, we have received an overwhelming number of positive responses from visitors, exhibitors and collaborators. I believe the 20th edition truly demonstrated our commitment to design and innovation, and that we have produced a top quality show where visitors could find new ideas and innovative products, but also connect with others and engage with our features, which strongly supported our 2014 show theme.”
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| International country pavilions |
International designer Philippe Starck - who opened 100% Design this year – commented, “there were no features at the first event many years ago, but now it looks amazing and full of sparkle.”
100% Design welcomed visitors to its 20th edition this year with a specially commissioned glass chandelier, Ice, made by leading designer and manufacturer of bespoke light fittings Lasvit in conjunction with architect Daniel Libeskind.
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| Area for emerging designers and brands |
Alongside Emerging Brands and International Pavilions, four industry hubs showcased Interiors, Kitchens and Bathrooms, Workhouse and Eco, Design and Build, each with an engaging and interactive feature at its heart; from Foam Dome by vPPR architects – a geodesic dome pavilion made from bubble foam, to iAlter by NBBJ architects, a kinetic sculpture that flexed in response to visitors flowing through it.
All photos by Lucia Carpio for My Fashion Connect.
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