Tuesday, 8 July 2014

Paul's Boutique launches AW14 collection in Westfield Pop-up.

With prints and patterns continuing to be key trends, these fashionable bags should bring a smile on your face.  They are from the new AW14 collection of Paul’s Boutique, featuring pops of colour to brighten up the autumnal palette.

Molly, above, in a bowler bag shape sports a dynamic geometric pattern.  Note also the contrast piping to give the shape added definition.

Mellisa here is in a modern structured design featuring a multi-colour abstract print.

These and many other trendy styles in a range of shapes are featured in Paul's Boutique’s newly launched pop-up space at the Westfield (Europe’s largest independent shopping centre) in White City, London.
During the first three weeks, as part of the “Paul Makes You Happy” campaign, founder Paul Slade will spontaneously select customers in Westfield to receive surprise gifts in the name of making them happy.
Always designing with the London girl in mind, Paul said, “The line is inspired by strength and femininity; presenting more simplistic, structured designs suitable for day to night wear.” Remaining true to its roots with bold and daring designs, Paul is continually inspired by the diversity of styles, music, cultural influences and attitudes that typify the exiting vibrancy of the capital.

After 12 years of designing, Paul Slade has successfully expanded Paul’s Boutique from a stall in Portobello Market to 500 stores across 25 countries worldwide, across Europe, Asia, the Middle East and South Africa. Today the brand has gained a substantial following of celebrities including singer Rita Ora, Pippa Middleton (sister of the Duchess) and actress Jaime Winston.

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