New British fashion label - the Hashtag Collective - has
launched its debut SS14 collection of men's T-shirt designs entitled
"Essence of London".
Dedicated to providing stylish clothing while supporting and
promoting young creatives, the Hashtag Collective was founded in 2012, by Paul and Lorraine
White. The aim of the brand is to offer
quality garments and packaging and a seamless customer experience. Each Hashtag Collective garment is carefully
hand-selected and packaged in signature bespoke Hashtag Collective boxes.
Hashtag Collective’s T-shirts use only natural fibers in
scoop or crew-neck shapes. The T-shirts are made from 70% bamboo and 30%
cotton, which makes them soft, smooth, comfortable and highly
breathable. There is also a range of
plain men’s T-shirts in a fitted shape.
This debut collection features artwork by the celebrated graphic designer Olly Howe and is currently available on both the HashtagCollective website as well as ASOS Marketplace. New artists, photographers and designers are joining their roster of creatives to expand the Hashtag Collective brand further into menswear.
The brand believes passionately in giving back and donates a
generous proportion of their profits to charity through their own Hashtag
Foundation. Recently, the brand has been accepted into the highly acclaimed
Camden Collective, a pioneering project to support the best of the UK’s creative
community.
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