Monday 10 March 2014

Lenzing's top executive demonstrates benefits of shirts in TENCEL®/Cotton blends.

At a recent press conference in Paris organised by the Austrian company - Lenzing - to promote its TENCEL® fibre, the company's Head of the Performance Apparel Segment Andreas Gürtler demonstrated that he's just as good in domestic chores as in his day job.  
His mission was to demonstrate to all present that when Tencel® is blended with cotton it would enhance the quality of the fabric.  He used two shirts to demonstrate that when a dress shirt is made of a  Tencel®/Cotton blended fabric, the shirt would benefit from better easy-care properties; with lower tendency to crease when washed, and thus it becomes easy-to-iron too. 

Mr. Gürtler also conducted a washing test with the use of a small tank of water to compare two pieces of fabrics - one in pure cotton, and one blended with Tencel® to show the crease effect between both fabrics.

Mr. Gürtler explained that while the Tencel® fibre's origin is botanic (which means it comes from nature, similar to cotton ), the Tencel®  fibre has excellent skin-sensory properties and ensures moisture management, and with good temperature control.  Since the fibre swells in a wet state, the formation of creases is minimised during the washing procedure, and when hung up to dry, the creases on shirts with Tencel® will disappear more quickly. 
All photos above by Lucia Carpio for My Fashion Connect.


"Even a small blending ratio with Tencel® gives cotton shirts a new definition," said Mr. Gürtler.  The addition of Tencel® improves the crease recovery after washing, which leads to a better ironing behaviour."  He added that Lenzing now sees the shirting sector to be a growth segment for the Tencel® fibre. "Particularly fabrics of long-staple cotton (high quality cotton used in formal shirts) and Tencel® are unbeatable in terms of the quality and look."  At the moment, on the market, some 60% of Tencel® fabrics (certified according to Lenzing's quality criteria) are used for shirts and blouses.  Of this, one-third is blended with cotton.  Lenzing's goal now is to further increase the share with cotton blends.

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