As China is rapidly developing as a market for affluent designs, the recent launch of a new exhibition had given the organisers much optimism to the event's future prospects.
Organisers at Design Shanghai has reported that its
inaugural event held in Shanghai February 27 to March 2 was an overnight
success recording more than 47,000
visitors to the four-day show, 65% of which were architects, interior
designers, developers, dealers and affluent design-conscious consumers.
Design Shanghai was co-organised by Media 10 (organisers of UK fairs:-100% Design, Grand Designs Live, Clerkenwell Design Week and Ideal Home Show), and Shanghai Art Fair Ltd.
Design Shanghai featured some of the UK’s most prestigious
design brands exhibiting at the newly renovated Shanghai Exhibition Centre for
the first time. The show included more than 50 UK and over 100 international
design brands, most of which have never been showcased before in China.
Furthermore, over 600 media representatives from across
South East Asia attended the opening day, resulting in 104 television reports
on Design Shanghai.
Referring to Design
Shanghai 2014 as the leading trade platform for design professionals in China,
with greater numbers of trade visitors than any other design event, Lee Newton,
CEO of Media 10 said: “We're absolutely thrilled by the success of Design
Shanghai; in particular, by the overall number of visitors.
"We, as Media 10, always wanted to stage a high-end
design event in main land China, and when the opportunity arose, we seized it
with both hands. China, especially Shanghai, is developing rapidly, but until
now, no one has taken major Western design brands to the country.
"We're so pleased with the overall response to Design
Shanghai, and we believe that this event is going to grow and become a key
global platform for design. We would like to give a special thanks to all the
exhibitors who have supported us in achieving this goal, and we look forward to
seeing them again in China in 2015.”
Leading design brands including Magis, Flos, Fritz Hansen,
Alessi, Boss Design, HAY, Cole & Son and Design Republic (Moooi, Tom Dixon
and BD Barcelona Design) were among some of the exhibitors at the show.
No comments:
Post a Comment