London Trade Events for Retail and Fashion: Top Drawer SS25 and SCOOP AW25 set to take place in January and February respectively. PURE relocates to Birmingham joining Moda and Spring Fair

Kicking off London’s 2025 retail and fashion trade fair calendar, Top Drawer S/S25 will take place from January 11 to 14 at Olympia in Kensington.

Organized by Clarion, Top Drawer caters to retailers and boutique owners by featuring producers, designers, manufacturers and brands across a diverse range of industries, including fashion, accessories, jewellery, home, interiors, personal care, stationery, and gifts. The event highlights 1,500 brands and attracts an average of 21,000 visitors per season.

For more details on the fair, click HERE. 

Meanwhile, the Autumn/Winter 2025 edition of SCOOP, a premier curated showroom event, will return to Olympia West in Kensington, London from February 9 to 11, solidifying its status as a must-attend highlight on London’s fashion calendar.

Separately,  the womenswear trade show PURE, which in the past was held in London at the same time as SCOOP, will now relocate to Birmingham's National Exhibition Centre (NEC), where it will merge with Moda and Spring Fair, as announced by Hyve Group, the events and exhibitions company.

Operating under the combined banner of Moda x Pure, the upcoming edition is scheduled to run from February 2 to 5, 2025. The event will feature a programme designed to support trade buyers and visitors, showcasing the latest collections, emerging trends, and hosting seminar sessions with industry experts sharing their insights.

SCOOP is curated by Founder and Managing Director Karen Radley. This season she introduces a dynamic roster of talent, showcasing exciting new faces alongside a selection of international designers and lifestyle brands. Each participant has been thoughtfully chosen to engage and inspire buyers and visitors in a modern, intimate setting.

Karen Radley says, “Scoop is all about celebrating innovation and individuality. I am always on the lookout for designers who are pushing boundaries and setting trends in contemporary fashion. Each collection in this season’s lineup brings something fresh and unique, ensuring Scoop remains a beacon for newness and creativity in the industry. We are delighted to showcase such a wonderful selection at this season’s show!”

Among the new names in this season's Scoop is Artlove, which was founded in Paris in 2017.  Artlove is set to present a vibrant collection that cultivates the spontaneity of a feminine and easy-to-wear aesthetic. Committed to meticulous craftsmanship, Artlove’s clothes are inspired by the vivacious spirit of creativity, for a wardrobe imagined in Paris and to be enjoyed joyfully everywhere. Their dresses, knitwear and separates are designed in a palette of options to reflect individual personality. Each outfit is a work of art in itself, ready to be styled according to the wearer’s mood. 

Also making its debut at Scoop is iconic Spanish streetwear brand Loreak Mendian. Founded in Donostia over 25 years ago, Loreak Mendian means “flowers in the mountains”, and is faithful to its roots today by advocating for the power of design to create timeless and durable pieces. Driven by culture, their collections are inspired by artistic expressions; music, art, and graphic design, balance practicality with style, offering versatile urban apparel for both men and women that embodies the spirit of sustainability.

ALIX the Label

ALIX the Label, renowned for its luxurious take on wardrobe essentials, will also be showing for the first time. Designed ‘for those with a hint of rock and roll in their DNA’, this season’s highlights include leopard-print dresses paired with crisp sneakers for a laid-back look, and bold oversized blazers that can be styled with sky-high heels for a night out.

Orfeo Paris will unveil a collection that effortlessly blends structured tailoring with dreamy feminine charm. Expect tailored blazers, chic dresses, and cosy knitwear designed with precision and a keen eye for detail. Each piece captures the essence of Parisian sophistication while remaining approachable and practical for everyday wear.

Love Letter

For buyers seeking new jewellery designers, Love Letter’s latest collection, "The Divine Feminine," is an ode to feminine power and mystique. The line features jewellery pieces that harmonise celestial and earthly elements, with gemstones like rainbow moonstones, copper turquoise, malachite, amethyst, and carnelian taking centre stage. 

Also debuting, The Little Words Project is known for its handcrafted beaded bracelets featuring inspirational phrases. These customisable accessories promote kindness and positivity, encouraging wearers to “pay it forward” by gifting them to friends or loved ones in need of encouragement.

Travaux en Cours is set to impress with its chic and functional range of bags and hats.  Designed in France and woven in Italy, their unisex hats, crafted from durable woven paper that mimics straw, are available in a variety of colours, making them an ideal addition to any wardrobe.

Fancy Palas

Other new designers poised to catch buyers’ attention include My Beachy Side, Artemis Muse, Fancy Palas, Mirto, and Sunny Studio. 

Scoop favourites, such as Cocoa Cashmere, Dr. Bloom, Dream Catchers, Sophie + Lucie, Sofie Schnoor, Quinton Chadwick, Mou, Eribe, Dedicated, and Dr. Denim, will showcase their latest collections. 

Meanwhile, returning brands Dixie, Pom Amsterdam, Vilagallo, Nooki, Humility, and FRNCH promise to delight with their distinctive offerings.  

The much-anticipated Autumn/Winter '25 edition of Scoop will take place from 9–11 February 2025 at Olympia West, Kensington. 

For more information on SCOOP , click HERE. 

Edited by Lucia Carpio.  Images courtesy of SCOOP.

Happy New Year 2025!

It's January 2025 and may we wish all readers a Happy, Productive and Innovative New Year, filled with positivity and excitement.

The London Eye was the focus for the British capital's New Year fireworks display that 
ushered in 2025 in spectacular fashion.