Product Design: Swedish design studio launches flagship product in UK

Blending form and function with the essence of Scandinavian design, Swedish design studio AVOLT makes its UK debut with Square 1—a power extension cord that stands apart. In a market where power solutions are often an afterthought, AVOLT elevates the everyday, reimagining the power extender as a statement of architectural design.

AVOLT debuted its latest product at the Top Drawer trade fair in London in January 2025, hosted at Olympia, Kensington.

More than just a utility, Square 1 is a statement of modern design. Thoughtfully crafted, it seamlessly integrates into interiors, enhancing rather than disrupting the aesthetic, says Johan Runströmer, Founder and Creative Director.

Available in a curated selection of seven contemporary shades—Stockholm Black, Gotland Grey, Shark Blue, New Pink, Oak Green, Nomad Sand, and Opal White—Square 1 complements a variety of design styles. It merges function with form, transforming a simple power extender into an iconic piece of architectural design.

Square 1 will soon be available for purchase in the UK through AVOLT's official online store at avolt.com and select retailers. Designed for seamless connectivity, it features three UK Type G sockets and two USB-C ports (30W PD). A 1.8m flexible cable ensures both reach and adaptability without compromising on style.

With a built-in magnetic base and adhesive mounting plate, Square 1 securely attaches to any surface, offering versatile installation while maintaining a clean, architectural aesthetic.

“Our ambition is to design only beautiful objects that we use daily—pieces that stand the test of time,” says Johan Runströmer, Founder and Creative Director.

Since its founding in 2018, AVOLT has redefined how everyday objects integrate into contemporary interiors. With a focus on design and an architectural approach, the studio transforms functional essentials into seamless elements of interior spaces. Selling over 250,000 units annually across 36 markets, Square 1 has gained global recognition, earning accolades such as the Red Dot Design Award and The Swedish Design Prize.


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