Wool Event: Campaign for Wool Celebrates 15 Years with Call to 'Check It's Wool'

The Campaign for Wool is marking its 15th anniversary this October with a renewed push to promote wool as a sustainable alternative to synthetic fibres. The global initiative, originally launched in 2010 by King Charles III—then the Prince of Wales—is using the milestone to urge consumers to “Check It’s Wool” when making textile purchases.

The campaign, which has grown to include over 1,000 companies worldwide across sectors such as farming, fashion, interior design and manufacturing, continues to advocate for wool as one of nature’s most versatile and eco-conscious fibres.

“As we mark this milestone, our mission remains more relevant than ever,” said Peter Ackroyd, Chairman of the Campaign for Wool. “Wool is not only natural, renewable and biodegradable—the simple act of choosing wool can help reduce our impact on the planet. It breaks down in soil and water without releasing harmful microplastics.”

Wool’s appeal lies not just in its natural credentials, but also in its remarkable versatility. As a trans-seasonal material, it provides thermal regulation—keeping wearers warm in winter and cool in summer—making it an ideal choice for year-round fashion. In interiors, wool’s insulating properties help regulate indoor temperatures, offering energy-saving benefits while contributing to comfort and wellbeing. Its inherent breathability, durability, and resistance to odours further enhance its value across everyday applications.

From finely spun merino garments to robust upholstery and elegant rugs, wool continues to redefine modern luxury with a conscience. It is entirely renewable, with sheep producing a new fleece every year, and fully biodegradable, returning safely to the earth without leaving behind microplastic waste. As consumer awareness grows around the environmental cost of fast fashion and synthetic materials, wool offers a practical, planet-friendly alternative that supports both sustainable design and responsible consumption.

The anniversary will be marked by a wide-ranging programme of events across the UK and abroad. These include educational showcases, artisan-led workshops, interactive installations, and pop-up retail spaces designed to highlight wool’s role in circular design, marine safety, soil health, and sustainable living.

British brands taking part in the campaign include Vivienne Westwood, Gieves & Hawkes, Brora, Johnstons of Elgin, Amy Powney, and Finisterre, among others. Their involvement reflects the continued relevance of wool in modern fashion and design.

Founded as a not-for-profit initiative, the Campaign for Wool aims to raise awareness about the environmental benefits of wool and its wide-ranging uses. King Charles has long advocated for the fibre’s unique technical and ecological advantages, describing it as a sustainable solution in both fashion and home interiors.

More information about the campaign and its upcoming events can be found on campaignforwool.org and at @campaignforwool.

Images courtesy of Campaign for Wool