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| Tom Daley modeling his new adidas swimming trunks |
British Olympic diving star Tom Daley is making waves in fashion following his retirement from the sport after clinching his fifth Olympic medal at Paris 2024. The British icon has turned his post-diving focus to a series of fashion-forward projects — the latest being a bold new swimwear collection with long-time collaborator adidas.
The four-piece collection, which debuted this week, is a vibrant blend of Daley’s distinctive personal style and his passion for knitting — a craft he picked up during the Tokyo 2020 Olympics and has since transformed into a creative movement. The range includes an adjustable thin-strap swimsuit, a two-piece bikini, swimming trunks, and 5-inch swim shorts — each infused with retro, knit-inspired graphic patterns co-designed by Daley and the adidas design team.
Available in a mix of colour palettes — including Lucid Blue and Ruby Red, Lucid Pink and Powder Teal — the line delivers both eye-catching style and high-performance functionality. The swimsuit, bikini, and trunks are crafted using adidas’ Infinitex fabric, engineered for durability against chlorine and salt water, while the swim shorts feature quick-dry technology for all-day comfort.
Tom Daley, champion diver and collection designer, said: “I wanted this collection to be fun, expressive and allow people to celebrate their individuality. Whether it’s competing, training, exercising, or playing - the water is a space for everyone. My love of knitting is well-publicized, but I hope everyone will agree that we have used that design inspiration, to create a unique fashion-forward look, that people will feel equally confident wearing in and out of the water”
The collection is now available via adidas.co.uk and select retailers.
The collaboration marks the latest in a growing list of fashion ventures for Daley. He recently became an ambassador for Woolmark, launching a pastel-toned knit kit in partnership with UK yarn manufacturer Laxtons. The kit includes exclusive patterns for a jumper, vest, and hat under his brand Made With Love — a knitting and crocheting movement he founded after discovering a supportive community through the craft.
In addition, Daley is set to host The Game of Wool, a televised competition series filmed in rural Scotland, where 10 creatives will battle it out to become the UK’s first TV knitting champion.
Earlier this year, Tom Daley also partnered with London-based fashion retailer Reiss to launch an exclusive unisex capsule collection in celebration of Pride 2025. The limited-edition line blends Daley’s love for knitting and crochet with his Olympic heritage and Reiss’ design aesthetic. Drawing inspiration from themes of love, pride, and water, the collection celebrates identity and self-expression. In a show of solidarity and support, all profits from the collaboration are being donated to LGBTQ+ charity Rainbow Railroad.
From Olympic podiums to the fashion world, Tom Daley continues to redefine what it means to be a modern sporting icon.
All photos from adidas
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