From 15 – 19 February, Première Vision , the most prestigious and important international trade fair for textile and fashion industry, offers a range of Digital Talks, along with the other content, to help industry professionals get to grips with new consumer behaviour trends and the challenges for the new season Spring/Summer 2022.
During the week-long event the Paris-based organisers are launching new industry-targeted services, reflecting the marked acceleration of the group's digitization. At this time, Première Vision will also be launching its new, single and integrated website, which will be rolled out in several stages over the course of 2021, bringing together all of its shows and its Marketplace.
Throughout the last few months, Première Vision has been engaged in supporting the international fashion industry as it faces the difficult challenges posed by the Covid-19 health crisis, introducing new and innovative e-commerce features to its Marketplace, and speeding the development of its digital system, thanks to new integrated technology.
Gilles Lasbordes, Première Vision Managing Director, said: "While the prospect of an upturn, aided by the arrival of vaccines, seems to be shifting to the second half of 2021, the digital transformation of the sector has entered a new phase thanks to the widespread adoption of digital technologies and the implementation of new services. These have helped brands to sustain and personalize their customer relationships, and assist them more closely in the purchasing process.
"At the same time, buying patterns have changed. Sustainability, transparency and traceability are increasingly central to consumer expectations, just are local manufacturing and the «Made in» phenomena. These developments all present incentives and opportunities for brands and industry professionals to develop new know-hows, innovate and adapt their 0ffer to these evolving sourcing methods.
"In addition, we remain convinced that this crisis has demonstrated the extreme necessity and vitality of physical trade shows, which are essential to ensure creative and business interactions between fashion brands and their suppliers.
"We confirm our goal of holding our trade fairs and events slated for 2021, on a course that will henceforth combine physical and digital events. The evolution of the current health situation will set the pace for this resumption.
"Our digital events are much richer now, and they will continue to grow increasingly sophisticated and performant for the market. They already allow all industry players - buyers, creative teams, decision-makers, and of course suppliers and manufacturers - to come together, continue interacting, and dicsover."
The Digital Show, from February 15 to 19, will be focused on 4 event-drivers:
● The international, creative and complementary offer of 1,500+ exhibitors presented on the Première Vision Marketplace - yarns, fibers, fabrics, accessories and components, designs, leathers and garments - with a more effective interactive digital catalog to facilitate products’ presentation, and buyers’ sourcing.
● Inspiration and creation
● Networking via the Première Vision Marketplace,
● And a program of 13 Digital Talks and Webinars
Click HERE for the Premiere Vision website, discover and join in.
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