Thursday 25 February 2021

London Fashion Week Online showcased more than 90 designers across menswear and womenswear this February.

Erdem AW21.
London Fashion Week held as a virtual event this season has concluded on February 23 and demonstrated that creativity does not stop during hard times and the serial lockdowns did not dampen the spirit of the British Fashion Council nor its ability to stage a successful event, at least from the online experience point of view.

Simone Rocha AW21

The digital show took place for the first time from February 19 to 23, during which more than 90 designers across menswear and womenswear showcased their autumn /winter 2021 collections via a number of ways: the catwalk, a film, a presentation, a lookbook shoot or installation on the LondonFashionWeek.co.uk digital site, in the absence of physical audiences.
Erdem Aw21
Simone Rocha AW21

Bethany Williams presented her new gender-neutral capsule coat collection exclusively for Selfridges.


Dunhill AW21
The London Fashion Week designers had been able to produce their presentations under various formats under strict Covid protocol.  According to organisers, London Fashion Week had worked closely with the Westminster Council to secure free Covid-19 tests for models and production crews.

A packed full schedule was put in place featuring designers from Molly Goddard, and Roksanda to Simone Rocha, Temperley London, Richard Quinn, Erdem, Osman, Emilia Wickstead, Edward Crutchley, Preen by Thornton Bregazzi, Edeline Lee and Daniel w. Fletcher.

Priya Ahluwalia, recipient of the Queen Elizabeth II Award for British Design 2021.

Highlights included Bora Aksu who showcased his collection with a catwalk show film at the Tate Britain.  While Rixo debuted its bridal collection, Paul Costelloe celebrated 35 years at London Fashion Week with a live catwalk show.

Stephen Jones 

This season both menswear and womenswear designers were included with Burberry presenting only its menswear autumn/winter 2021 collection alongside other menswear talents Ahluwalia, Bethany Williams, Bianca Saunders, Dunhill, Tokyo James, Saul Nash, and Nicholas Daley.

Apujan AW21

Accessory brands were also on show, including Church’s, Roker, Hill and Friends, Stephen Jones Millinery, Hillier Bartley, Misa Harada, and Isosceles, as well as newcomers such as jewellery brand Completedworks and Lagos-born, Glasgow-raised Olubiyi Thomas, both shortlisted for the BFC/Vogue Designer Fashion Fund 2021, and including Av Vattev, Bmuet(te), Eirinn Hayhow, Geo, IA London, Jenn Lee, Kaushik Velendra, Labrum London, Maxxij, Mithridate, Published by, Ray Chu, Tokyo James and Yuhan Wang.

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