Wednesday 10 February 2021

IDA Puts Sustainable Fashion Brands At The Forefront Of Its Design Awards

Sustainable materials and ecologically-friendly lifestyle products are now at the core of design. And design competitions are where you can find some of the most innovative ideas.

"Attention and respect for the environment is not only an ethical issue but also a business issue. Consumers are becoming more and more receptive to this topic and are looking for designers to teach them how to look great while generating the least possible impact on waste and pollution." 

The International Design Awards (IDA) is a case in point as it has just announced the 2020 winners who are recognised and honoured for showcasing some of the best examples of sustainble fashion and products that not only look good but also do good, from repurposed apparel to sculptural shoe designs to jewellery inspired by the environment and ecological sneakers made with 97% natural materials.

The "V VISIONARY Revisit", Collection of Sustainability by Vickie Au obtained the Hong Kong Design Funding and Social Innovation Funding in Hong Kong in 2020. Vickie's signature designs range from managing a fashion apparel collections that are commercially viable to developing memorable pieces for fashion shows.


Fashion design of the year by V Visionary Limited is a sustainable collection carefully crafted and curated by Vickie Au. With 15 years of experience under her belt, Vickie has a strong background in the fashion industry. Awarded collection Revisit was a product of V VISIONARY working with the experienced-profession, fashion & apparel stakeholders to design and customize sustainable and ethical products. 

"We believe that sustainable initiatives are the key to bring positive impacts in making a better environment to the community and world", said the the designer Vickie Au.






Studio Variously

Awarded with Bronze in Accessory / Accessories category, is Studio Variously,  a sustainable brand based in Michigan, USA that collaborates with some of the most skilled heritage artisanal clusters in India & Nepal to develop their concepts by supporting ethical production practices. They explore minimal design elements by combining environment friendly materials, such as natural yarns & organic dyes free of toxic chemicals, with ancient techniques. "We seek beauty in slow made textiles that bring people & their cultural stories together", lead designer Anjali Purohit commented.

MIRET sneakers - made with 97% natural materials, has been awarded with Gold.  Designer Hrvoje Boljar combines the strongest natural fibres to craft the sneakers which are kind to your feet as much as they are kind to nature, saying: "We are using 10 amazing plants: hemp, kenaf, linen, cork tree, wood, corn, jute, eucalyptus, rubber tree and New Zealand wool to craft our 97% ecological MIRET sneakers. We are industry insiders who have used our manufacturing expertise to redesigned sneakers from the bottom up, making them compatible with nature."








Winning wide acclaim is Qingyi Dong, who was born and raised in Shanghai, and founded an LA-based slow fashion brand named BIG WHITE TOTE in 2018. 

The motivation behind the brand concept came from "The True Cost", a documentary film that unfolds the ugliness of fast fashion industry. Believing in a possibility of transferring feelings through handmade items, the line provides young professionals with day-to-day urban accessories that are not mass produced.

The 2020 International Design Awards (IDA) was deemed the most successful in its 14 year history, attracting thousands of outstanding designs submitted by companies and designers around the world competing for the top prizes in this prestigious award. "Attention and respect for the environment is not only an ethical issue but also a business issue. Consumers are becoming more and more receptive to this topic and are looking for designers to teach them how to look great while generating the least possible impact on waste and pollution," commented jury member of Ihe IDA Cristiano Magni, President and Founder, Cristiano Magni Public Relations.

All images from Farmani Group for International Design Awards.

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