Interior Design Event: Focus/26 puts autumn interiors and international design in the spotlight at Chelsea Harbour, London

As London prepares for another major season of design activity, Focus/26 on Design will bring the international interiors industry together at Design Centre, Chelsea Harbour from 14 to 18 September, putting the spotlight on new autumn collections, emerging creative directions and the latest thinking across the sector.

The timing is significant. Focus/26 opens as London Design Festival - running from 12 to 20 September - gets under way, making Chelsea Harbour a key destination for designers, architects, specifiers and design enthusiasts looking to assess the new season's direction. The five-day event is centred on the Design Centre's network of showrooms, with additional brands and events creating what organisers describe as a creative hub for the industry.

At the heart of Focus/26 is product discovery. The event provides an opportunity to see autumn launches from leading international brands. This gives the event particular relevance for interior designers and specifiers seeking distinctive fabrics, wallcoverings, furniture, lighting and decorative products for forthcoming projects.

The Design Centre currently brings together more than 135 showrooms, while Focus/26 will add more than 30 temporary House Guests along the Design Avenue. The combination of permanent showrooms and temporary installations is designed to broaden the sourcing offer and bring additional designers and specialist brands into the mix for the duration of the event.

Among this year's House Guests are Artfully Sorted, Christy, Iliv, Martin Huxford, Shailand England, The Vale London, Studio Ham and Zoffany X Michael S. Smith.  

(Click here to find out more about the House Guests.)

A focus on knowledge as well as product

The increasingly important role of events such as Focus is not simply about showcasing products. For the professional design community, they have become places to exchange ideas, build relationships and gain insight into the commercial and creative forces shaping the industry.

Designer Stephanie Barba Mendoza will talk to House & Garden's editor Talib Choudhry on her passion for history, art and the play of pattern and colour translated into memorable projects worldwide.

Focus/26 will therefore combine showroom launches with a substantial programme of talks, masterclasses and industry discussions. Its flagship Conversations in Design series will bring leading names from the design world together, while Grow Your Business sessions will address professional development and the practical challenges facing designers. 

There will be 100+ free Free Access All Areas events within individual showrooms, alongside tours, Designer Toolkit sessions and the new Learning Lounge.  Daily Design Discovery Tours will provide another way of navigating the event, directing visitors towards products and launches attracting particular attention.

(Click here for information on the full programme.)

This combination of product, expertise and networking reflects the changing role of design trade events. Rather than functioning solely as traditional buying platforms, leading interiors events are increasingly expected to provide cultural and educational content alongside commercial opportunities.

The international character of Focus/26 is another important element. With brands from different design traditions represented alongside established British names and smaller specialist ateliers, the event offers a snapshot of the increasingly global interiors marketplace.

The event provides a valuable opportunity to encounter new materials, techniques and aesthetics without having to travel overseas.

 Focus/26 brings together international product launches, specialist makers, established showrooms, emerging brands and industry debate, and offers a useful indication of where interior design is heading as the autumn/winter season gets under way.