Première Vision Paris Digital Show is launched: 15 - 19 Febraury 2021

From 15 – 19 February, Première Vision , the most prestigious and important international trade fair for textile and fashion industry, offers a range of Digital Talks, along with the other content, to help industry professionals get to grips with new consumer behaviour trends and the challenges for the new season Spring/Summer 2022.

During the week-long event the Paris-based organisers are launching new industry-targeted services, reflecting the marked acceleration of the group's digitization. At this time, Première Vision will also be launching its new, single and integrated website, which will be rolled out in several stages over the course of 2021, bringing together all of its shows and its Marketplace.  

Throughout the last few months, Première Vision has been engaged in supporting the international fashion industry as it faces the difficult challenges posed by the Covid-19 health crisis, introducing new and innovative e-commerce features to its Marketplace, and speeding the development of its digital system, thanks to new integrated technology.

Gilles Lasbordes, Première Vision  Managing Director, said: "While the prospect of an upturn, aided by the arrival of vaccines, seems to be shifting to the second half of 2021, the digital transformation of the sector has entered a new phase thanks to the widespread adoption of digital technologies and the implementation of new services. These have helped brands to sustain and personalize their customer relationships, and assist them more closely in the purchasing process.

"At the same time, buying patterns have changed. Sustainability, transparency and traceability are increasingly central to consumer expectations, just are local manufacturing and the «Made in» phenomena. These developments all present incentives and opportunities for brands and industry professionals to develop new know-hows, innovate and adapt their 0ffer to these evolving sourcing methods.

"In addition, we remain convinced that this crisis has demonstrated the extreme necessity and vitality of physical trade shows, which are essential to ensure creative and business interactions between fashion brands and their suppliers.

"We confirm our goal of holding our trade fairs and events slated for 2021, on a course that will henceforth combine physical and digital events. The evolution of the current health situation will set the pace for this resumption.

"Our digital events are much richer now, and they will continue to grow increasingly sophisticated and performant for the market. They already allow all industry players - buyers, creative teams, decision-makers, and of course suppliers and manufacturers - to come together, continue interacting, and dicsover."

The Digital Show, from February 15 to 19, will be focused on 4 event-drivers:

● The international, creative and complementary offer of 1,500+ exhibitors presented on the Première Vision Marketplace - yarns, fibers, fabrics, accessories and components, designs, leathers and garments - with a more effective interactive digital catalog to facilitate products’ presentation, and buyers’ sourcing.

● Inspiration and creation

●  Networking via the Première Vision Marketplace, 

 ● And a program of 13 Digital Talks and Webinars 

Click HERE for the Premiere Vision website, discover and join in.

Copenhagen Fashion Week 9 - 12 August - to host live events

Denmark is recovering rapidly from the Covid-19 pandemic, allowing Copenhagen Fashion Week to host live events in August.

Copenhagen Fashion Week, to be held 9-12 August 2020, has announced a line-up of 34 brands from Denmark, Sweden, Norway, Finland, Germany, and the UK.  

"Planning the fashion week has without a doubt been different this time around, with many unknown factors playing a role. That's why we're thrilled that we're able to present the same high standard that Copenhagen Fashion Week is known for this season, and that the number of participating brands is broadly unchanged," states Cecilie Thorsmark, CEO, Copenhagen Fashion Week.

Ganni will be at Copenhagen Fashion Week.

Copenhagen Fashion Week will present a wide range of  brands, including from Denmark, Ganni, Stine Goya and Henrik Vibskov, while from Sweden will be brands such as Rodebjer, Hope and Whyred. Also participating will be brands such as Holzweiler from Norway, Marimekko from Finland; German brands Lala Berlin and Malaikaraiss, and Rixo from the UK.

In an era when nothing is the same as it was, Copenhagen Fashion Week will present a new hybrid format that mixes digital experiences with physical events.  The physical shows and presentations still remain a large part of the schedule with brands like Soulland and Mark Kenly Domino Tan staging physical events to be streamed digitally to secure exposure and reach. Many brands, like Baum und Pferdgarten and By Malene Birger, will present their universe entirely digitally, fostering new and innovative material to be showcased for the first time at Copenhagen Fashion Week. Ganni, among others, are preparing for a hybrid showcase format bridging physical and digital.

There will also be a physical hub in downtown Copenhagen that will serve as a gathering place and networking centre for the industry, providing a location for an extensive talk programme and industry as well as consumer events.

"We strongly believe in the importance of being able to meet face to face. Fashion week is inherently a physical event, which is why we're incredibly happy to be able to gather the industry at our new hub. Jointly with the two fashion fairs, CIFF and Revolver, we're creating an amazing fashion week that can help the fashion industry to move ahead," concludes Thorsmark.