Scoop X Pure at The Truman Brewery in London showcased joyful colours; Pure London returns in July

While there is a scent of Spring in the air, with sightings of early daffodils, crocuses and snowdrops dotting on green grass in parks around London, the contemporary womenswear labels on show at the Scoop X Pure trade fair - held 8 – 10 February at The Truman Brewery on Brick Lane - showcased joyful colours to match the optimistic seasonal mood. 

Cocoa Cashmere

If the bustling aisles were anything, they signaled the trade fair industry is returning to normal.  

It was encouraging to see a wide range of UK, London and international premium ready-to-wear women’s collections and accessory labels on offer, including established and newcomers, greeted trade visitors and buyers with enticing designs.

Jayley

Karen Mabon

Freedom Moses

Nizhoni.es

Quinton Chadwick 

Meanwhile, the international Pure London  show has announced it is returning to Olympia London in Kensington on 17-19 July 2022,  its first event since being put on hold due to the pandemic. For the past two seasons the show was combined on a much smaller scale with Scoop.

Pure London July 2019
by Lucia Carpio

This July Pure will be on its own, featuring five segments - womenswear, footwear and accessories, Pure Lab, and Pure Origin, plus a new stand-alone Pure Jewel, an exclusive area specifically for fine and precious jewellery.

All photos at Scoop X Pure 2022 by Lucia Carpio 

Scoop x Pure to showcase new AW22 collections February 8 - 10 2022

This amazing image combining fantasy with fun and style marks the new campaign for the Autumn/Winter 22 edition of the premium contemporary womenswear trade fair Scoop x Pure, slated to take place at the Truman Brewery London from 8-10 February 2022.

This rococo-inspired creative references the ornamental and theatrical "style without rules" period and will be emblazoned across the show interior as well as on social media, posters, and Scoop x Pure wool and silk scarves.

Karen Radley, Scoop Founder and Managing Director, said: “The design team at Ratti S.p.A. Como (Italy) and I have so much fun developing the seasonal creative for Scoop. This season for Scoop x Pure AW22 is no exception. I love the cheeky fantastical Rococo inspired world. There is so much fun and fantasy throughout and I could spend hours taking in all the theatrical elements. It sets the tone for the February show and will provide a spectacular backdrop for our beautiful designers.”

Karen launched Scoop in 2011, curating over 250 designer labels, featuring premium women’s fashion along with luxury home, beauty, lifestyle and selected men’s collections.

Pure (previously a separate event) brings together industry experts to showcase the best of the season’s collections. It provides a global platform for over 1,300 womenswear, menswear and childrenswear collections.

Karen says, "After the incredible success of last season’s event, we’re looking forward to introducing Autumn/Winter 2022 with fresh talent and new designer collections.  Over three days, you’ll find the hidden gems you need to see across a curated edit of women’s and men’s clothing, accessories, footwear and lifestyle.

It’s our mission to gather all the elements of fashion – from design, clothing, jewellery and lifestyle – to inspire people’s curiosity and make ordinary days feel special.

I am excited to tell you we have a line-up of new designers who will be making their Scoop x Pure debut at this Autumn/Winter 2022 show including; Mou, Norr Copenhagen, Way Out, Lam, Oats and Rice, La Chanteraise and so many more...

Some of the noteworthy designer names that we’ll welcome back include: Sacrécoeur, Ecoalf, Louise Hendricks, Quinton Chadwick, Humility, Eribe, Aspiga, Sancia, Arche and Conditions Apply."

This is what some visitors who attended last season’s Scoop x Pure had to say:

Georgia Reinecke, lounge and sleepwear buyer at Anthropologie: “It’s a really good range of brands. It’s exciting to see a lot of colour and to meet people we’ve been talking to virtually.”

“The show was full of bright, colourful brands and a lively atmosphere.” Gabriele Dirvanauskas, Draper’s.