This summer, the Laura Ashley dress collection—available exclusively at Next.co.uk—celebrates the brand’s storied heritage with a range inspired by the rich Laura Ashley archive, reimagining iconic prints for the contemporary wardrobe. Founded in 1953 by Laura and Bernard Ashley in London, the brand continues to honour its legacy of romantic, vintage-inspired floral prints and home furnishings, now with a renewed emphasis on heritage design through collaborations and online retail.
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| Laura Ashley multi Honeybourne Floral Print One-Shoulder Midaxi Dress Cut on the bias for a flattering drape, this dress is fully lined for comfort and boasts a side zip fastening for a seamless fit. |
Blending timeless romance with contemporary femininity, the current Summer collection features delicate ruffle detailing, puff sleeves and broderie detailing, ranging from large scale florals to ditsy prints.
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| Laura Ashley cream Kelby Floral Puff Sleeve Midaxi Dress in 100% recycled polyester, featuring a soft ruffled V-neck with tie detailing, mid-length puff sleeves and an elasticated waist. |
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| Laura Ashley green Foscot Damask Floral Chiffon Midaxi Dress features a high neck, ruffle details, gently flared sleeves and a fixed waist belt. |
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| Laura Ashley multi Clarissa Ditsy Floral Print Broderie Midaxi Dress featuring frill sleeve detail, a shirred back waistband and a tiered maxi skirt with broderie detail at the hem. |
The collection features everyday casual dresses with effortless elegance to timeless statement occasion pieces.
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| Laura Ashley stripe Ruffle Strap Maxi 100% Cotton Dress with ruffled strap details. |
Images courtesy of Laura Ashley
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