Wednesday, 25 June 2025

Interiors Trend: British Fabric House Linwood Launches New Printed Linen Collection Inspired by Nature

British fabric house Linwood has unveiled Maru, a new collection of printed linens designed to reflect the quiet beauty of the natural world. Designed in the UK and printed on 100% linen, the collection draws on archival references and traditional folk motifs from diverse cultures, reinterpreted with a contemporary approach.

Maru Hanging Lengths from Linwood

The Maru collection features seven individual designs, ranging from hand-drawn birds and stylised florals to playful lions and expressive stripes. The designs vary in character—some are intricate and delicate, while others take on a more graphic, bold appearance. Despite their differences, all share a cohesive aesthetic defined by subtle elegance and a semi-organic sensibility.

"Each design in Maru is a celebration of nature, reinterpreted through a modern lens," says Ella Richards, Head of Design at Linwood. "Our studio team has created something fresh and usable – perfect for homes that seek comfort, character, and timeless style."

Suitable for both upholstery and curtains, the linens are available in a colour palette that spans soft, earthy neutrals to stronger, modern tones, offering versatility across interior styles.

Songbird design in Crimson

The first design - Songbird - is already a favourite in Linwood's velvet collection, and is now reimagined on natural linen, offering a fresher, lighter interpretation. Inspired by a fragment of antique crewelwork embroidery and hand-painted in the Linwood studio, it features a lyrical composition of birds, scrolling foliage, and stylised leaves. The updated colour palette enhances the design’s intricate detail, bringing quiet elegance and character to both upholstery and curtains. 

Ima design in Marigold

Ima is inspired by a small-scale trellis pattern found in an Asian folk-art book. It offers a contemporary interpretation of a classic botanical motif. Layered leaves and subtle outlines create texture and rhythm across a natural linen ground. With its elegant scale, this versatile printed linen is ideal for both upholstery and window treatments – bringing refined detail to any interior.

Pipili design in Chickpea

Playful and richly decorative, Pipili is inspired by an antique bedspread. Hand-painted in Linwood's studio, the design features fantastical lions, stylised florals, and starry accents – blending historical charm with a whimsical, storybook spirit. Printed on natural linen and suitable for both curtains and upholstery, it brings colour, character, and a dash of British eccentricity to any interior. 

Yala design in Meadow

Reimagining a classic floral through a modern lens, Yala takes its cue from a hand block-printed bed cover found in Uzbekistan. A simple yet striking motif is reworked into an elegant repeat of sweeping foliage and stylised blooms. Printed on pure linen, Yala brings an elegant, decorative touch to any interior.

Yala Stripe design in Tulip

A playful partner to its namesake floral, Yala Stripe is a painterly stripe printed on natural linen. With hand-drawn character and tonal variation, this design offers balance and rhythm – perfect for layering with florals or using on its own for a more graphic look. Suitable for both upholstery and curtains, it brings a relaxed, contemporary mood to interiors. 

Hinako design in Prune

Hinako is a delicate design that takes inspiration from traditional Asian folk art. While based on a richly detailed, multicoloured original, Hinako has been reimagined in a far simpler form – featuring stylised florals that drift gently across the fabric to evoke a sense of calm and visual balance. 

Talki design in Lagoon

Talki features stylised palm fronds arranged in a rhythmic, vertical stripe. The design balances symmetry with looser, organic elements, creating a sense of movement and structure. Printed on natural linen, it brings a confident graphic edge to both upholstery and curtains. 

With the Maru collection, which is to be launched in September 2025, Linwood continues to expand its portfolio of British-designed textiles, reinforcing its commitment to craftsmanship and design rooted in natural inspiration.

Images courtesy of Linwood.

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