Seven Ukrainian designers are showcasing their Autumn Winter 2023 collections during Paris Fashion Week from March 3rd to the 7th in the first arrondissement located at 7 Rue d’Argenteuil.
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| Left to right: My Sleeping Gypsy; FROLOV; Olena Dats’; Chereshnivska; Kachorovska; Katerina Kvit; and Paskal |
This season designers are supported by the USAID Competitive Economy Program in Ukraine. All the brands have the same goal which is to increase their global visibility and maximise sales to foreign markets, proving that despite the war in their country they have much to offer to the fashion world.
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| Left to Right: FROLOV; Kachorovska; My Sleeping Gypsy and Chereshnivska |
It will showcase also the inspiring voyage for the Ukrainian fashion brands. After the most challenging year in these designers' lives and stories surfacing daily of their struggling journeys from 2022 these strong Ukrainian entrepreneurs find themselves still fighting to keep their businesses alive.
They continue to create handmade collections under constant air raid sirens, move ateliers to bomb shelters, factories having to shift production to produce clothing items for Ukraine’s military, or construct under recurring blackouts.
The seven designers in this season’s project aim to lead Ukrainian’s fashion industry scene in France that will include showcasing of demi-Couture, ready-to-wear, and footwear creations that will target a wide range of women to their collections. With love and sustainability, Ukraine - against all the odds - makes its second journey to Paris Fashion Week with a week-long showroom to introduce its latest manifesto to all the fashion industry professionals.
Returning brands this season include FROLOV a couture-to-wear brand "that combines flawlessness and comfort, intelligence and provocation, social responsibility and serenity" and is recently known for the Firework minidress designed especially for Beyoncé and written about in many of the top media outlets around the globe. Kachorovska, the largest Ukrainian footwear success that ensures any woman will stand out and be desired in all her styles, with reverence and quality. My Sleeping Gypsy, a completely sustainable brand loved by all whose aim is to create wearable objects of art and embrace Ukrainian traditional roots, which go beyond fashion with a strong cultural value. Plus, last season’s grantee Chereshnivska a Ukraine-based unisex and completely sustainable brand that features unique hand-drawn prints utilising recycled materials which makes this season quite a stunning reference to all the talent lying in the capital city of Kyiv.
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| Left to right: Katerina Kvit; Paskal and Olena Dats’ |
The other three designers are Katerina Kvit whose collection is features a minimalistic approach to design using luxury materials as well tailoring standards to create sophisticated silhouettes. Paskal presents a playful mood mastering shapes, lines, and structure, while Olena Dats’ another Prêt-à-Porter de Lux is distinguished by the most complex techniques of processing and decoration, launching Augmented Reality clothing in her studio while Ukraine is in conflict.
The project is again curated by Jen Sidary who has been working with Ukraine’s fashion industry since 2020, before the war, and implemented the idea to showcase the talented country's fashion industry at fashion weeks in September 2021. Ms. Sidary also launched a global ecommerce website ANGELFORFASHION.com built for Ukrainian designers in April 2022 supporting 30 plus brands to ensure they survive the war on their country.
This is the fifth time USAID Competitive Economy Program has supported this project and its second season in Paris. This year USAID CEP in Ukraine provided opportunities to the Ukrainian fashion brands to showcase their collections within Paris Fashion week with the grant to the West Ukrainian Fashion Industry Cluster.
Images courtesy of ANGELFORFASHION.COM, the e-Commerce website representing 33 Ukrainian fashion designers and brands. The online platform achieved instant success receiving multiple sales in every product category and attracting visitors from over 175 countries around the world.
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