Saturday, 4 March 2023

Laura Ashley announces collaboration with reusable bag company Baggu

British home and lifestyle brand Laura Ashley is launching an exclusive range with reusable bag company BAGGU.  The limited-edition collection features 13 items adorned in three Laura Ashley prints.

The first print used in the collection is Rhian Daisy (seen in photo above), which was launched as part of the 1989 Laura Ashley Home Collection. It was inspired by a hand-drawn artwork from the archive, and features bunches of daisies and chrysanthemums with scrolling leaves and stems. 

The second print is Rowena, a romantic ditsy print featuring a rose bush surrounded by smaller flowers. The final print is inspired by a piece of antique fabric from the archive. Dubbed Crosby Gingham, the design features bouquets of roses with trailing leaves on a vibrant gingham backdrop.  

The range includes Baggu’s signature fabric bags in the standard pouch, mini tote, crescent bag, fanny pack and 3D zip set design, alongside a glasses sleeve, laptop sleeve, soft sun hats and packable sun hats. 

The range has launched globally and is sold in Canada, Japan, Thailand and the US. In the UK, it is available in the FOUND store in Bath.

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