Monday, 9 May 2022

London's King’s Cross reveals partnership with Graduate Fashion Foundation

London's popular destination for lifestyle and fashion retail - King’s Cross - has announced the return of its hugely successful market concept, The Drops at Coal Drops Yard, this year with a new partnership with Graduate Fashion Foundation. 

The 2022 market series, which began on 5-7 May and will run monthly until September, will see an exciting line-up of emerging designers showcasing and selling their designs at the independent, design-led market – and for the first time, they’ll be joined by five graduate designers some who’ve never presented their designs on a public stage before. 

The monthly market is already becoming a well-regarded retail space for promising designers, cult brands and established labels and this year will see up to 40 fashion and homewares stalls each month. 

The monthly three-day event, curated by design studio HemingwayDesign, will be a showcase of quality and creativity in fashion, homewares and lifestyle, handpicked by Wayne Hemingway and his team and positioned in the open spaces of King’s Cross.

The five graduate designers will be supported by Graduate Fashion Foundation with a sponsored stand, branding, signage and mentoring from the charity. They are Max Alexander with his contemporary streetwear brand, BRYDER; Mariah Esa, a responsible designer who repurposes waste from the fast fashion industry; Jennifer Healy with her luxury, British-made, slow fashion brand, Peach Eyes; Sarah Thompson with her north-east England inspired brand, TOM-O; and Donnel Chavunduka with his sustainable and organic, gender-neutral brand, Geminii Studios.

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