Sunday, 13 June 2021

Copenhagen Fashion Week announces brand lineup for SS22

Following the announcement that Copenhagen Fashion Week will return as a physical event, the fashion week unveils a strong lineup for the upcoming season, held from 10-13 August 2021. 

The Copenhagen Fashion Week SS22 brand lineup boasts 38 celebrated names and rising talents for the approaching season, including a long line of internationally renowned Nordic brands such as Ganni, Stine Goya, Holzweiler, Saks Potts and Marimekko.  The lineup will also see a welcome return to the schedule of the likes of Han Kjøbenhavn, Helmstedt, Brøgger and Hope.   Of the 38 shows, 30 expect to showcase physically. The digital shows and all physical show livestreams will be featured via Copenhagenfashionweek.com.

"With the world opening up once more, finally we can gather again to celebrate the best of Nordic fashion. That is why we are so pleased to see such an incredibly strong lineup for the coming season, with an inspiring breadth of creativity on show. We want to take this opportunity to emphasise the importance of unity and collaboration; together we are stronger, and Copenhagen Fashion Week SS22 will hopefully portray that to our global audience." - Cecilie Thorsmark, CEO Copenhagen Fashion Week.





Menswear in focus

Moreover, Copenhagen Fashion Week SS22 will showcase a curated selection of new visionaries within menswear: Schnayderman's, (di)vision, Berner Kühl and Nikolaj Storm Copenhagen.  Established names such as Henrik Vibskov, Soulland and Samsøe Samsøe will present both womenswear and menswear.

Eyes on talent

This season, the inaugural Talent Slot has been awarded to A. Roege Hove, whose contemporary exploration on knitwear and textile manipulation, imbued with a conscious approach to design, presented a clear indication of a future Nordic design dexterity to the official show committee.  As part of Copenhagen Fashion Week's focus on supporting young voices, it has been announced that Julie Gilhart, CDO of Tomorrow Ltd. & President of Tomorrow Projects, as the inaugural Talent Mentor offering a mentorship programme to A. Roege Hove.

"As someone who believes some of the best talent has always yet to be discovered, I am thrilled to have been given the opportunity to serve as the inaugural Copenhagen Fashion Week talent mentor and to be working with Amalie Roege Hove. One of my greatest passions lies in fostering and encouraging emerging talent, and it's an honor to utilize this platform to mentor the next generation of talent in Copenhagen."   - Julie Gilhart, CDO of Tomorrow Ltd. & President of Tomorrow Projects

"I am beyond excited to receive the talent slot for Copenhagen Fashion Week. To receive recognition from the show committee in this early stage means the world and to be able to develop our universe further into a show context is a challenge myself and the team truly look forward to." - Amalie Roege Hove, Founder A. Roege Hove

Another emerging talent Louise Lyngh Bjerregaard will make her much-anticipated debut as a rising voice from the Nordic new wave of design. The Royal Danish Academy will present a selection of their MA students' graduate collections, underlining Copenhagen Fashion Week's value on spotlighting new directional viewpoints emerging from the celebrated universities in the Nordics.

An international support network

For the first time, Copenhagen Fashion Week expanded its esteemed Show Committee of Nordic leaders to include international figures, in order to ensure an international eye in the curation of the SS22 schedule. 

Representing various sectors of the creative industry, the international members joining the Show Committee include Ida Petersson, Fashion Buying Director of Browns Fashion; Angela Koh, Market Editor of New York Times T Magazine; Christopher J. Morency, Editorial Director of Highsnobiety, Dio Kurazawa, Co-Founder of the Bear Scouts; Julie Gilhart, CDO of Tomorrow Ltd. & President of Tomorrow Projects.  

Sustainability at the forefront 

For the full line-up of brands, click HERE.  A number of them are finalists of the Zalando Sustainability Award,

With an extraordinarily high standard of applicants for the second season, Nikolaj Storm Copenhagen, Teatum Jones and Mother of Pearl are the innovative and inspiring finalists that will present as part of the Copenhagen Fashion Week schedule this season.

Each finalist will be part of the schedule this coming season, showcasing in the official Zalando venue. The winner will be announced at a ceremony on the 12th August during CPHFW. 

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