Première Vision Paris has announced that its next edition of the trade fair for international creative fashion and textile professionals will be held on September 21, 22 & 23, 2021 in Paris Villepinte and that it will be a physical event with a significant amount of digital content to follow online.
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| Première Vision Paris September 2019 show in original physical format held at Paris Villepinte. |
While it was originally planned to have a new show schedule by moving the autumn show to July, this year the event will keep to the original September show schedule in view of the ongoing complications posed by the pandemic to international travel.
This Spring, the Première Vision Paris digital event which ran from February 15 to 19 concluded with satisfactory results, according to the organisers, pointing out that the week-long online event was deemed instrumental in helping the fashion and textile industry conceive their onward collections despite Covid-19 constraints, and looking forward to helping it prepare for the recovery expected to begin sometime in 2021.
Première Vision took the opportunity in February to launch its new website, which will be rolled out in several stages over the course of 2021, and which will bring together all of its shows and its online Marketplace, said the organisers.
With more than 35,000 connections from international visitors from 110 countries, the Digital Show allowed the industry to come together on a unique digital platform to develop its activities, interact, get inspired and create the spring-summer 22 collections.
On offer during the week were more than 50,000 products presented in more than 1,560 e-shops.
There was also programme of 13 Digital Talks to decode the season’s trends -with fashion seminars- and address the sector’s challenges - with conferences on eco-responsibility, global sourcing, and other topical issues.
Organisers said the site was more efficient in providing customer/supplier link-up tools to improve direct contact and remote business interactions, including the launch of video conferencing appointments via the video-call features of WhatsApp and Facebook Messenger, to personalize meetings and facilitate the presentation of material collections.
The February Digital Show will remain accessible and active on the Première Vision website throughout the season,
Compared to their previous digital show inSeptember 2020, PV Paris indicated more online traffic had been generated in the February 2021 online event, registering close to 175,000 product pages viewed (vs. 138,000 in Sept. 20), 460,000 page views (vs. 377,000 in Sept. 20), a visit time of more than 20 minutes (vs. 10 minutes in Sept. 20).
Details of the February digital show in figures:
● A wide and international offer enriched on a daily basis:
> +1,560 e-shops
> +50,000 referenced products
> 8 product and business sectors: Fabrics, Leather, Accessories, Yarns, Denim, Smart
Creation, Designs, Manufacturing.
> +45 countries represented
● Active international buyers:
> International visitors from 110 countries, with in the top 10 and in order: France, UK,
Italy, USA, Spain, Turkey, Germany, Portugal, Netherlands, South Korea.
> 35,000 connections over five days (a near-steady number of visits vs. Sept. 20)
> 460,300 page views (vs. 376,900 in Sept. 20)
> 174,500 products viewed (vs. 138,000 in Sept. 20)
> Average visit duration of 20 minutes 55 (vs. 9 minutes 50 in Sept. 20)
● A successful series of 13 Digital Talks, followed live by +7,260 professionals (vs. 4,140 in
Sept. 20), and by +10,175 people in replay (vs. 6,214 in Sept. 20) by end of February.
→ The Digital Talks are available in replay on the Première Vision website with exclusive fashion analysis:
> 9 digital forums
> 11 articles to decode seasonal trends
> 2 Trend Tastings fashion seminars
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