Hot on the heels of Milan and London Fashion Weeks, the international fashion world's attention is now focused on Paris Fashion Week® for Women's Fashion which starts on Monday, March 1st and runs until March 10th.
The Official Calendar features 92 houses participating mainly in the form of digital events. Filmings, as well as the professional meetings that take place, have complied with the decisions taken by the public authorities and the health protocol that the Fédération de la Haute Couture et de la Mode (FHCM) based on the recommendations of the Ilede-France Regional Health Agency.
Social media co-operation features heavily for this mainly digital season.
The Fédération de la Haute Couture et de la Mode establishes its global digital presence and its partnerships with YouTube, Google, Canal +, CNN Style, The Asahi Shimbun, Kommersant, Instagram, Facebook and the main Chinese social networks, as well as the participation of The New York Times.
An important partnership with TikTok completes the system and offers even more visibility to all PFW® events.
The PFW® platform has been created with Launchmetrics and is accessible to the general public while spaces are reserved for professionals.
The platform will present the video content of the houses included in the Official Calendar as well as the season's lookbooks, along with Insider: magazine with several sections covering interviews with designers, providing expert views, focus, know-how exchange, inspirations, house contents, and written articles.
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