Organisers of the Paris Texworld shows for international textiles and fashion companies should be applauded for staging a physical event, albeit at a much reduced size during these challenging pandemic times, with travel restrictions and social distancing firmly still in place.
Texworld Evolution Paris - Le Showroom held February 1 - 5 2021 by Messe Frankfurt France at the Atelier Richlieu in Central Paris has been deemed a success, having welcomed more than 500 buyers and professional visitors from the fashion, textile and clothing industries (those based locally or able to travel in), under guided protocol and safety conditions. Normally in their original format the fairs would attract 13,000 plus visitors to the Paris shows each season.
Texworld Evolution Paris - Le Showroom (so named as a new entity and format) presented Spring-Summer 2022 trends and 2,500 selected samples from 75 international manufacturers representing 10 countries.
Messe Frankfurt France confirms the success of its “innovative formula for textile and clothing discovery,” facilitating the trade visitors to discover, touch the selected samples and establish direct communication with the participating manufacturers, resulting in 3,235 requests for collection projects or orders.
Visitors represented major ready-to-wear brands, start-ups and fashion designers. Among them, Tiphaine Le Magoariec, founder of The Green Tone, which assists European and Chinese brands and manufacturers in their quest for sustainable fashion, salutes on Linkedin this "high-end off-line experience."
Revealing on Instagram, the Dotchot Kimono brand underlines "the quality of the eco-friendly fabrics presented in the showroom". On the exhibitors' side, the Turkish manufacturer Zeynar Tekstil highlights on Twitter "the important number of direct interactions with visitors throughout the week", report organisers.
"The undeniable success of this event confirms our choice, which was not easy to make, to offer a credible physical alternative solution, with a personalized welcome around carefully selected products,” said Frédéric Bougeard, President of Messe Frankfurt France in a press release.
“Beyond the simple pleasure of getting together and working together again, this showroom - enriched with an inspiring Trend Forum - meets the market's expectations. The sourcing necessities of the fashion industry will become more and more linear; they want more regular meetings and are in favour of intermediate solutions such as this one, complementary to the trade shows which remain essential.
“This is why we will maintain, if the conditions allow it, an event for fashion and textile professionals in July," continues Frédéric Bougeard. This exhibition is to be held for the first time in Central Paris, Porte de Versailles (a new venue for the show). If the restrictions are still in force, we will in any case propose an alternative to the fashion industry, whose format and concept may evolve on the basis of this initial feedback."
In the meantime, international professionals can access the selection displayed in the showroom online on the digital sourcing platform developed by Messe Frankfurt France with its partner Foursource. This digital connecting solution allows textile and clothing manufacturers to present their collections to international buyers. The latter benefit from a specific section to define their queries (matchmaking, definition of needs), submit requests for samples and quotations and finally build their collection based on selective factors designed for the textile world: country, minimum quantities, type of service, certificates. The platform is accessible from the Texworld Evolution Paris website.
All photos from Messe Frankfurt Paris.
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