Gen Z the main theme of the February 2020 edition of Milano Unica

“Gen Z _ Gen future: Tribe Culture 5.0” is the title, almost in code, of the next edition of Milano Unica for the presentation of Spring/Summer 2021 trends.  Gen Z is short for “Generation Z” (16-24 year-olds), the moniker that anthropologists, sociologists and psychologists have given to the generation of digital natives, the post Millennials, consisting of individuals born from 1997 up to today’s teenagers, according to the organisers.   This is the generation of the future (Gen future), the first that has used the internet since birth and for which cognitive structure and verbalisation are filtered through technology (5.0).  It is the generation that is perpetually connected, living all kinds of relationships and experiences on-line: from friendship to study, from shopping to entertainment, from the sense of community to virtual socialisation, up to the means with which it defines and shares its identity.

The 30th edition of show of the international textile fair Milano Unica that will take place 4th-6th February 2020 in the setting of Rho fairground, will be showcasing once again the latest trends in textile and innovative fabrics.

Spread over different pavilions, it will feature top-quality products from some 6,000 Italian and European textile mills and manufacturers, many of whom will be participating in the MU Sustainable Innovation project, analysing the relationship between style and sustainability.

Other sections in the fair include Ideabiella, Shirt Avenue (with MU Sintesi), Moda In Accessories (divided into Special Area: Origin Passion and Beliefs, MU Tendenze, MU Sintesi, MU Info & Style, MU Trade Press and Filo), as well as Moda In Fabrics (enhanced by the themed areas of Silky/Print, Lace & Embroidery, Knit, the Special Area: Japan Observatory, MU Sintesi, MU Vintage, MU Designers, MU Cinema and Politecnico di Milano).