Forever Sewing announces “Next” Big Step

Bricks and mortar retailers on the British highstreets are facing a challenging market while online sales are thriving.  And if a web-based business can go an extra mile to provide bespoke options, it is a formula that can lead to great success.
Now UK’s popular personalised, matching family loungewear company, Forever Sewing, has started the year on a high by announcing their “Next” big step; a partnership with high street retail giant Next.
The bespoke clothing brand, that is all handmade in Yorkshire, has made its classic loungewear and romper suits available to purchase on next.co.uk, in a range of colours, for both boys and girls, with the option to personalise in sizes ranging from 0-6years.

The brand has taken the market by storm and now have a loyal fan base who love its quality embroidered clothing. From humble beginnings at founder Laura Newman’s kitchen table, to launching its very first shop in their hometown of Rotherham and working with celebrity ambassador Dan Osborne late last year, the brand has grown exponentially.  
The partnership with Next sees Forever Sewing taking the next steps to success.  Next as a household name very much resonates with the Forever Sewing’s family-friendly ethos, so the launch on Next online is a perfect fit. On the first day of trading new customers reportedly flocked to the site, resulting in over 100 orders which is a great success for both parties.  

Forever Sewing will be adding a few more select ranges to the offering on next.co.uk throughout the year, and customers can still shop throughout the year on the foreverswingx.co.uk website for the wider selection of ranges and new product launches.

Laura Newman, founder and owner of Forever Sewing said: “This journey has been crazy. Never did I think that from starting to sew at my kitchen table that we would have a beloved and successful brand. We’ve grown from a small hard-working team into a bigger team that is thriving, opened our very own Forever Sewing shop and now to top it off we can celebrate a partnership with Next! Next is a great store for us, as it embodies our family brand ethos and we felt it was the right and exciting next big step for us to take as a company. Last year was a great year for us, we have learnt so much and are continuing to grow, and now we’re looking forward to showing everyone what we have in store for the rest of 2020.”