Sustainable bio-based Naia™ textile products showcased at Premiere Vision Paris in September

Sustainability and smart technology today go hand in hand when it comes to textile and clothing developments that are created to be kind to our environment, and this is one of the main highlights at Premiere Vision Paris held in September 2019, in the Smart Creation, a dedicated space at the international textile and materials trade fair, eco-friendly creations from a wide range of brands and producers promoted their new developments from yarns to finished products made by combining values combining creativity, innovation and sustainability.

One of the companies featured in this segment, and which also took up its own stand was Eastman, the maker of bio-based Naia™ cellulosic yarn made from sustainably sourced wood pulp.
Launched at PV 2018, Naia™ was celebrating one year of continuous innovation with new partnerships, products and sustainability certifications, offering a viable eco-conscious choice of materials for sustainable fashion in alignment with the industry’s shift toward the circular economy. 

“Inspired designers are now transforming a yarn that originates from nature into luxurious, soft and easy-to-care-for fabrics and fashion,” said Ruth Farrell, global marketing director of Textiles for Eastman. “Mills are delivering a wider option of Naia™ fabrics, and those fabrics are more accessible than ever before. It’s an exciting time to be fully delivering on the promise of sustainable textiles.”

Naia™  displayed at Premiere Vision Paris a selection of fashions from the Grand Final Fashion Show of the 2019 Redress Design Award in Hong Kong held on September 5, 2019.

Eastman Naia was the Gold Sponsor of the sustainable fashion design competition.

Naia brought a wide range of new eco-friendly developments to the Premiere Vision Paris show in September 2019 which showed inherent softness and lustre while being demonstrating versatility and easy-care.  

Highlights included Eastman Naia™ bamboo blend from Burmod in Turkey, wrinkle-resistant textured glossy knit from Textivision in Mexico (shown in picture above), shimmering satin woven silk blend with jacquard structure from Manifatture Bianchi in Italy (as shown in picture below), and an open mesh warp knit with a metallic appearance and deceptively soft hand from Bella Fabrics in the USA.  
The fabrics combines the richness of nature with comfort, said Ms Farrell, making them ideal for womenswear, intimate apparel and linings.

Naia™ cellulosic yarn is made with sustainably sourced wood and offers full traceability from tree to yarn's. 

According to Eastman, in developing the yarn, the company considers the entire lifecycle, from responsible sourcing to end-of-life disposal. FSC® Mix certified Naia™ cellulosic yarn is Eastman’s latest product advance in the sustainable fibers category. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® sourcing standards, including controlled wood procedures. Naia™ is also certified as biodegradable in fresh water and soil environments and is compostable in industrial settings, having received the OK Biodegradable and OK Compost conformity marks from TÜV AUSTRIA.

Made by Eastman in the USA in accordance with the highest safety, social and environmental standards, Naia™ is responsibly sourced from sustainably managed pine and eucalyptus plantations, ensuring no deforestation. Eastman holds FSC® and PEFC™ Chain of Custody certification, and all wood pulp suppliers have FSC® and/or PEFC™ Chain of Custody as well. Naia™ cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Naia™ has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint. Naia™ has a third-party reviewed life cycle assessment compliant with ISO 14044 and is ranked on the Higg Materials Sustainability Index.